Senior Manager, Influencer Marketing

We’re setting out to level the playing field for job seekers, building a truly consumer-first platform that equips people with the tools, technology, and resources they need to feel empowered to achieve career growth on their own terms. Our long-term goal: to help people make confident career decisions from the day they start working to the day they retire—and that starts with the job search.

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We are looking for an enthusiastic and experienced U.S.-based Influencer Marketing Manager to join our fully remote team and lead our influencer marketing efforts to help grow our brand awareness and engagement, drive user acquisition, and build a loyal member base.

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As the Senior Manager of Influencer Marketing, you’ll be responsible for identifying, recruiting, onboarding, and managing influencer partners across multiple social media platforms, including but not limited to TikTok, LinkedIn, YouTube, and Instagram; overseeing our affiliate marketing efforts and scaling our program; and eventually working on broader brand partnership efforts and possible ambassador programs. Throughout, you’ll collaborate closely with the VP of Marketing and the Growth team to create impactful campaigns that resonate with our target audience and drive results.

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This role is ideal for a seasoned marketing professional with 5+ years of experience in influencer marketing, social media, and brand partnerships.

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Your ideas and expertise will make a real difference in helping individuals thrive in their professional lives. Come aboard, and let's make a positive impact together!

• Develop and execute an influencer marketing strategy and campaigns aligned with broader marketing objectives, business goals, brand values, and industry best practices.
• Research, identify, and build relationships with relevant and on-brand influencers and creators that match our target audiences and whose content has the potential for impact, both in the short and long term.
• Stay up-to-date on influencer marketing best practices, legal requirements, and emerging social media platforms and ensure all partners and affiliates adhere to guidelines.
• Own the influencer editorial calendar and ensure we’re strategic about posting days, times, cadence, etc.
• Develop creative briefs and ensure influencers have a clear understanding of our brand guidelines and campaign objectives.
• Review all creator content to ensure it’s on-brand, consistent in style and quality, optimized for user experience across multiple platforms, and ties back into Teal’s broader business goals.
• Manage the monthly creator and influencer budget, and negotiate terms of partnerships including content deliverables, pricing, usage rights, etc.
• Manage influencer contracts and payments.
• Collaborate with the Growth team to concept and adjust briefs for creators based on broader team goals, campaigns, and initiatives and to optimize influencer content.
• Track campaign results and analyze data to identify trends, ROI, and opportunities for improvement.
• Maintain updated database and status reports on influencer programs and performance
• Measure and analyze the impact of influencer deliverables and identify areas of improvement and iteration.
• Explore and initiate strategic partnerships with brands and organizations that complement Teal’s mission and expand our reach.
• Build out and implement an affiliate marketing strategy that builds upon relationships with existing affiliates with the goal of increasing brand awareness.
• Develop and implement brand ambassador program

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• 5-7 years of direct experience in influencer marketing or related field, either in-house or at an agency
• SaaS experience strongly preferred
• Excellent written and verbal communication skills
• Strategic thinker and problem solver
• Data-driven with the ability to analyze campaign performance
• Experience overseeing campaigns across multiple social platforms
• Familiarity with TikTok, YouTube, LinkedIn, and Instagram and what each platform requires for effective influencer partnerships
• Knowledge of influencer marketing best practices and metrics
• Ability to work autonomously, manage multiple deliverables, troubleshoot creative challenges, and deliver on schedule

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• Experience working in a startup environment or an interest in working for a fast-paced, early-stage startup
• Experience in the SaaS space
• Experience building an influencer program from the ground up in-house
• Affiliate marketing experience
• Interest in the technology and career growth space

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Need to Know:

• Google Docs/Sheets, Notion, Airtable, Slack, Zoom, social media platforms like TikTok, Instagram, YouTube, and LinkedIn

Nice to Know:

• ShareASale, influencer management tools or platforms like Impact.com, Grin, etc., ChatGPT, Teal

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At 1 Day

• You will have become familiar with Teal's products and offerings
• You will have set up your hardware and software
• You will have set up time to connect with the other members of the Growth team to better understand the team goals, dynamics, and values

At 1 Week

• You will have evaluated our existing creator and influencer partnerships
• You will have a solid understanding of what influencer work Teal's done so far and what the current process looks like
• You will have a grasp on the current workflow so that you can make recommendations accordingly, and will have introduced yourself to existing creators/partners to start forming relationships

At 1 Month

• You have a good understanding of Teal’s current influencer marketing strategy and processes and workflows and are comfortably integrated into the team
• You’ve audited Teal’s current creator partnerships and have recommendations for how we can improve and iterate across the primary channels
• You’ve fully taken over ownership of the influencer editorial calendar, become the point person for new relationships, and identified 3-5 potential new influencers to work with in the next month

At 3 Months

• We are in flow, moving at speed because of the prior foundational work, and getting into the rhythm of being a well-oiled machine
• You’ll have researched our niche and put together an influencer marketing strategy that supports our broader business objectives for the upcoming quarter and drives user sign-ups
• You’ll have ideas for which new channels we can experiment with (and why), and suggestions for which creators to partner with on those platforms
• We’ll see an increase in branded search and sign-ups that directly correlate to the strategy you’ve implemented

• Salary: $90,000-110,000
• Incentive Stock Options proportionate to salary
• Fully remote work (U.S. only) & remote office stipend (coworking, laptop, etc.)
• No company-wide meetings on Tuesdays, Thursdays, or Fridays
• Career development stipend
• Unlimited vacation and sick days
• Up to 12 weeks paid parental leave, earned 1 week for each month of tenure
• 80–100% coverage of health insurance (depending on chosen plan) & 401(k) benefits with up to 4% company matching
• As mentioned, we are fully remote, however once per year we pay for the entire company to fly to the same city for a week of fun projects and general team building, think hackathons, boat rides and great food
• Guaranteed 1-month severance if things don’t work out. You are trusting us with your career, and we want you to know we take it seriously

A small team of innovative, collaborative, and dedicated individuals passionate about helping people build meaningful careers.  Our backgrounds range from Architecture to Digital Design and from Human Resources to Software Engineering.  We are travelers, pet lovers, musicians, parents, scuba divers, podcasters, readers, gamers, croquet players, and puzzle masters.  We focus on aligning intentions, resulting in fewer miscommunications, fewer meetings, and better outcomes.  We adhere to a “what-by-when” mentality, which means the hours you keep are up to you, and we value your ability to set expectations and do your best to meet them.

Apply

• We read every application and make our best effort to reply to everyone.
• Please read the job description. We love when people strive but if you do not meet more than 50% of the requirements, we are less likely to respond.

Exploratory Interview

• Goal: High-level qualifications & mutual fit
• 30-minute Zoom with 1 Teal person
• We make sure to preserve 10 minutes for your questions.
• We will provide the question and guidance in advance.

Technical Interview

• Goals: Deeper understanding of skills & qualifications
• 1.5 hour Zoom with 1 to 2 Teal people
• 1st 30 minutes we will dive into a past project
• 2nd 30 minutes we will talk through a current Teal challenge
• 3rd 30 minutes we do a technical exercise together
• All material will be provided in advance

Work Culture Interview

• Goal: Meet more of the team
• 60-minute Zoom with 1 to 2 Teal people
• All material will be provided in advance

Reference Interviews

• We'll ask for 2-3 references and set up calls with them

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