Wholesale Digital Marketing & eCommerce Manager

Ariat International • Haslet, TX

324d • $90,000 - $100,000 • Remote

About The Position

We are seeking a Wholesale Digital Marketing & eCommerce Manager to collaborate with our sales team, retailers, and the Senior Director of Wholesale Digital Marketing & eCommerce. This role will drive Ariat brand awareness and sales while ensuring a consistent customer experience across our wholesalers' websites. Reporting to the Senior Director of Wholesale Digital Marketing & eCommerce, you will manage the day-to-day execution and communication for a high volume of digital marketing campaigns across multiple key accounts. You will serve as the marketing liaison between our sales team, brand marketing team, and retail partners. This role requires a strategic thinker with a strong background in digital marketing and eCommerce. Equal parts marketing, sales, customer service, and project management, this position offers an exciting opportunity to significantly grow an emerging business.

Requirements

• 4-7+ years of experience in eCommerce and digital marketing, preferably in consumer-driven fashion, lifestyle, or footwear brands
• Deep understanding of eCommerce, digital marketing, and brand integration
• Strong project management skills: experience keeping cross-functional teams on track to achieve deliverables
• A proven ability to manage multiple campaigns and accounts simultaneously
• Track record of executing high-volume, integrated marketing plans and optimizing marketing investments in competitive spaces
• Proactive, results-driven mindset with the ability to drive business growth
• Unique balance of analytical skills and creativity, with the ability to interpret data, develop strategic recommendations, and evaluate creative assets
• Excellent communication and collaboration skills, with the ability to influence stakeholders
• Experience with sales, retail, agency, or consulting is a plus
• Ability to travel occasionally as required

Responsibilities

• Overseeing the end-to-end execution of marketing campaigns, from briefing to asset creation to campaign delivery
• Developing customized Ariat Marketing Packages for retailers, including digital assets, brand messaging, educational materials, and marketing strategies
• Partnering with the Director of Wholesale Digital Marketing & eCommerce, account analysts, sales reps, and retailers to drive eCommerce success
• Fostering strong relationships with retail partners and the sales team by providing ongoing support and strategic recommendations
• Working closely with brand marketing, sales, and retail partners to align marketing efforts with business goals
• Managing multiple integrated marketing campaigns, optimizing investment strategies in a competitive market
• Using data-driven insights to inform digital marketing and eCommerce strategies, ensuring continuous improvement
• Participating in seasonal sales meetings, presenting key marketing insights and campaign strategies
• Other duties as assigned

Benefits

• Medical, dental, vision, and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO), paid holidays, and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Wholesale Trade Agents and Brokers
• Education Level: Bachelor's degree