VP DTC Experience

Delicato Family Vineyards • Geyserville, CA

334d • $151,842 - $237,497

About The Position

The VP DTC Experience drives the vision and strategy for consumer experiences across all properties to achieve business objectives and oversees the development, training, and execution of guest-facing programs. By fostering a culture of exceptional hospitality, this leader motivates their organization to deliver unique, memorable and personal experiences that build brand loyalty. The VP DTC Experience also manages the budgets and performance for Tasting Room, Hospitality, Events, and Merchandise operations and ensures compliance with all Human Resources, Safety, Legal, and Procurement standards.

Requirements

• BA/BS required; Hospitality Management focus preferred
• 10 years of experience leading a team in a premier guest service environment
• Fine Wine Retail and Fine Dining management experience preferred
• Strong wine knowledge
• Strong business acumen demonstrated by a minimum of five years P&L Management
• Excellent communication skills
• Media training preferred

Nice To Haves

• Industry certifications (WSET, Court of MS, Society of Wine Educators) preferred
• TIPS, CPR and Food Safe certified preferred

Responsibilities

• Oversees, directs, and manages activities and the leadership team's performance in areas of responsibility
• Drives and models company culture and holds self, peers, and direct reports accountable for demonstrating a constructive company culture through influential, personal behavior and actions
• Communicates the company's vision and mission; develops and implements the strategies that guide the direction of the business in areas of responsibility
• Identifies, analyzes, and drives the competitive landscape, opportunities for expansion, customers, markets, new industry developments, best practices, standards, etc.; maintains awareness of regulatory changes to ensure compliance and continually improve operations
• Owns and oversees the development of the rolled-up budget, and conducts financial planning and analysis to ensure budget and other financial goals are in line with business strategy
• Directs the optimization of resources and results; collaborates with cross-functional leaders to position and integrate business functions and remove obstacles to accomplish key objectives and high impact initiatives
• Drives strategic alignment, guides leadership team, and works cross-functionally in the development of staffing plans; attracts, motivates, and retains a workforce with the appropriate knowledge, skills, and abilities to achieve the company's goals and objectives
• Promotes and ensures a safe and healthy work environment for all employees
• Aligns leaders on change initiatives, leads the way, and prepares the company for success in a continually changing environment
• Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
• Ensures that employee issues, concerns, and complaints are handled in accordance with company policies and applicable legal advice for clear, consistent messaging and resolution
• Ensures compliance and consistent application of company policies, initiatives, and decisions
• Inspires, guides, and develops direct reports; identifies and mentors successor; fully engages in the GPS (Performance Management) process; provides high-quality feedback, and ensures proper GPS documentation of employee performance, recognition, and deficiencies

Benefits

• Medical, dental and vision insurance with Delicato covering nearly the entire cost for employees and a large percentage for dependents
• Life and disability insurance
• Flexible spending accounts
• 401(k) with generous company match
• Discretionary profit sharing
• Paid time off (PTO)
• Paid holidays
• Wine & merchandise discounts
• Tuition reimbursement
• Gym discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree