Vice President, Strategic Communication and Marketing

Broward College • Fort Lauderdale, FL

321d • $150,000 - $185,000

About The Position

Broward College, located in sunny South Florida, is one of the largest state colleges in the country. With an enrollment of approximately 50,000 students supported by 4,000 employees, the College was rated as a best-in-state employer by Forbes and a top 10 community college by the Aspen Institute. Broward College has a new permanent president and chief executive aiming to elevate the institution to new heights. We seek an experienced and innovative strategic leader in marketing and communications to join this transformation and help position Broward College as the number one destination for academic excellence! Broward College is searching nationally for a new Vice President of Strategic Communication and Marketing. We seek an extraordinary leader to join an exceptional institution. The individual selected for this leadership role will thrive in a culture that pursues excellence while maintaining the highest level of respect for each other as colleagues, someone who embraces our responsibility to serve each other, our students, and our community. The Vice President of Strategic Communication and Marketing reports to the College President and will play a critical role in defining, developing, and implementing effective marketing and public relations strategies to enhance the institution's brand and boost student recruitment, enrollment, and retention. This role will involve a deep understanding of the student journey, from initial attraction to successful completion and placement. The ideal individual has deep expertise in the marketing funnel up to and including conversion, with a proven track record in building, cultivating, and refining brands to increase visibility and strengthen the institution's reputation.

Requirements

• Master's degree in marketing, communications, or related field.
• A minimum of 10 years of experience in marketing, communications, or a similar field, including five years in management.
• A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities.
• A leader who knows how to execute and operationalize a vision.
• A detail-oriented, creative, proactive, dynamic, and positive professional.
• Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
• Strong ethical standards and a commitment to Broward College's values and mission.
• An equivalent combination of education and experience may be considered.

Responsibilities

• Work closely with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.
• Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.
• Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.
• Routinely examine the market to address key questions, including the current and future state of the market landscape, demographics and psychographics of the student population, and which programs attract the most enrollments.
• Design, manage, and report outcome measurements for each initiative. Provide strategic plans to meet initiatives. Review site analytics and recommend strategies for search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing.
• Provide strategic direction and leadership for college-wide marketing and communications, including branding, creative services, outreach services, integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.
• Understand and embrace the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals.
• Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates.
• Understand crisis communications management using NIMS/ICS protocols, including updates for the media and internal and external audiences using established communication channels.
• Lead, coach, and develop a marketing and public relations professional team, ensuring they align with the College's strategic objectives.
• Collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach.

Benefits

• Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options - Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off
• Winter and Spring Break College Closures
• Paid Parental Leave
• Tuition Reimbursement and Tuition Assistance (available to employees and family members)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Educational Services
• Education Level: Master's degree