VP/Creative Director, Shopper Marketing
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About The Position
Set the creative vision for the client, ensuring work aligns with business goals and cultural trends. Lead the development of groundbreaking commerce/shopper campaigns that build brands and drive retailer and consumer engagement. Build strong client relationships, serving as a trusted advisor and championing impactful ideas. Confidently present work, articulating creative rationale with clarity and persuasion. Be an integral voice for commerce creative on an Integrated Agency Team. Identify and pursue new business opportunities by recognizing emerging trends and client needs. Leverage technology and digital advancements to push creative boundaries and enhance engagement. Lead tough conversations with poise, ensuring creative integrity while addressing business realities. Recruit, mentor, and develop top creative talent, fostering a culture of excellence. Cultivate an environment that embraces bold thinking, constructive debate, and risk-taking. Align creative efforts with the agency priorities, driving high standards for innovation, quality and impact. Oversee multiple projects and resources, ensuring seamless execution and best-in-class output. Streamline workflows to enhance efficiency without compromising creative excellence. Drive accountability by setting clear expectations and holding teams to high-performance standards.
