Sr. Marketing Manager

The Senior Marketing Manager will be responsible for leading demand generation, social promotion, and event planning efforts. They will play a key role in enhancing brand visibility, driving demand, and facilitating engagement within the target audience. This role requires collaboration with cross-functional teams and the ability to analyze and optimize campaign performance metrics. The Senior Marketing Manager will also oversee the company's social media strategy and lead the planning and execution of virtual and in-person events. Utilizing data-driven insights, they will measure the effectiveness of marketing campaigns and make data-backed recommendations for optimization.

Develop and execute comprehensive demand generation campaigns to drive leads and qualified opportunities through various channels, including content marketing, advertising, email campaigns, SEO, SEM, and partnerships.

Analyze and optimize campaign performance metrics to continuously improve conversion rates and overall ROI.

Collaborate with the dev advocacy team to create engaging and relevant content that resonates with developers and addresses their pain points.

Develop and oversee the company's social media strategy, ensuring a consistent brand presence across platforms and effectively engaging the developer community.

In collaboration with the marketing/devrel team create compelling social media content, including posts, images, videos, and stories, to increase brand awareness and drive engagement.

Lead the planning and collaborate with the marketing/devrel team on the execution of virtual and in-person events, such as webinars, workshops, conferences, and hackathons, designed to showcase our developer solutions and foster community engagement.

Collaborate with cross-functional teams to ensure seamless event logistics, including content development, speaker coordination, promotion, and post-event follow-up.

Utilize data-driven insights to measure the effectiveness of marketing campaigns and initiatives, presenting findings to leadership and making data-backed recommendations for optimization.

Monitor key performance indicators (KPIs) related to demand generation, social engagement, and event success to track progress and identify areas for improvement.

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• Minimum of 6-8 years of marketing experience, with at least 3 years in a senior role, preferably in B2B SaaS or technology companies.
• Proven track record of designing and executing successful demand generation campaigns that drive measurable results.
• Strong understanding of social media platforms, along with experience in growing and engaging social media audiences.
• Strong event planning and project management skills, with experience in both virtual and in-person event execution.
• Experience marketing to developer audiences.
• Excellent analytical skills and proficiency in using data analytics.

• Competitive salary and benefits package
• Opportunity to work in a well-funded Series B startup
• Led by veterans of the security industry
• Raised over $52M in funding from reputable investors
• Product-led company with a mission to deliver a developer platform
• Opportunity to work on cloud-agnostic, API-based security services
• Commitment to diversity and inclusion
• Equal Opportunity workplace and Affirmative Action employer
• No discrimination in employment decisions based on various characteristics
• Employment decisions based on individual qualifications, merit, and business needs