Sr. Marketing Manager

Pangea
·
Posted: 
August 22, 2023
·
Remote
Job Commitment
Full-time
Job Commitment
Senior
Job Function
Marketing
Salary
N/A
Job Commitment
Full-time
Experience Level
Senior
Workplace Type
Remote
Job Function

This job is closed

We regret to inform you that the job you were interested in has now been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.

About the position

The Senior Marketing Manager will be responsible for leading demand generation, social promotion, and event planning efforts. They will play a key role in enhancing brand visibility, driving demand, and facilitating engagement within the target audience. This individual will collaborate closely with cross-functional teams to ensure alignment and success. The ideal candidate will have a proven track record in designing and executing successful demand generation campaigns, as well as strong skills in social media management and event planning. Experience marketing to developer audiences and proficiency in data analytics are also required.

Responsibilities

  • Develop and execute comprehensive demand generation campaigns to drive leads and qualified opportunities through various channels, including content marketing, advertising, email campaigns, SEO, SEM, and partnerships.
  • Analyze and optimize campaign performance metrics to continuously improve conversion rates and overall ROI.
  • Collaborate with the dev advocacy team to create engaging and relevant content that resonates with developers and addresses their pain points.
  • Develop and oversee the company's social media strategy, ensuring a consistent brand presence across platforms and effectively engaging the developer community.
  • In collaboration with the marketing/devrel team create compelling social media content, including posts, images, videos, and stories, to increase brand awareness and drive engagement.
  • Lead the planning and collaborate with the marketing/devrel team on the execution of virtual and in-person events, such as webinars, workshops, conferences, and hackathons, designed to showcase our developer solutions and foster community engagement.
  • Collaborate with cross-functional teams to ensure seamless event logistics, including content development, speaker coordination, promotion, and post-event follow-up.
  • Utilize data-driven insights to measure the effectiveness of marketing campaigns and initiatives, presenting findings to leadership and making data-backed recommendations for optimization.
  • Monitor key performance indicators (KPIs) related to demand generation, social engagement, and event success, making real-time adjustments as needed.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • Minimum of 6-8 years of marketing experience, with at least 3 years in a senior role, preferably in B2B SaaS or technology companies.
  • Proven track record of designing and executing successful demand generation campaigns that drive measurable results.
  • Strong understanding of social media platforms, along with experience in growing and engaging social media audiences.
  • Strong event planning and project management skills, with experience in both virtual and in-person event execution.
  • Experience marketing to developer audiences.
  • Excellent analytical skills and proficiency in using data analytics.

Benefits

  • Competitive salary and compensation package
  • Opportunity to make a significant impact and join at the ground floor of a growing company
  • Enhance brand visibility and drive demand
  • Collaborate closely with cross-functional teams
  • Develop and execute comprehensive demand generation campaigns
  • Analyze and optimize campaign performance metrics
  • Create engaging and relevant content
  • Develop and oversee the company's social media strategy
  • Increase brand awareness and drive engagement through social media
  • Lead the planning and execution of virtual and in-person events
  • Showcase developer solutions and foster community engagement
  • Utilize data-driven insights to measure campaign effectiveness
  • Monitor key performance indicators and make real-time adjustments
  • Bachelor's degree in Marketing, Business, or a related field
  • Minimum of 6-8 years of marketing experience
  • Proven track record of designing and executing successful demand generation campaigns
  • Strong understanding of social media platforms
  • Strong event planning and project management skills
  • Experience marketing to developer audiences
  • Excellent analytical skills and proficiency in using data analytics tools
  • Exceptional communication skills and ability to collaborate effectively
  • Passion for technology, cybersecurity, and the developer community
  • HubSpot experience is a plus
  • Well-funded startup with experienced leadership
  • Equal Opportunity workplace and Affirmative Action employer

Job Application Resources

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Pangea

Pangea Money Transfer is a global remittance and underbanked financial services provider.
Location
Chicago, IL
Company Size
11-50
Workplace Type
Industries
Finance
Financial Services
FinTech
Mobile Payments
Payments
Transaction Processing
Mobile
Software
Open Roles
5
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Pangea

Pangea Money Transfer is a global remittance and underbanked financial services provider.
Company Overview

Pangea Money Transfer is a global remittance and underbanked financial services provider.

Benefits
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