Sr. Marketing & Communication Specialist

Rehau • Leesburg, VA

303d • $68,000 - $80,000 • Hybrid

About The Position

The Senior Marketing & Communication Specialist will collaborate with the marketing team to develop and execute effective divisional marketing strategies. This role involves coordinating and contributing to multi-faceted marketing and communications programs, supporting product launches and market development initiatives in collaboration with marketing, business units, and divisional management. The specialist will create high-quality content across various channels including website, social media, email, and marketing collateral. Additionally, the role includes organizing industry events and tradeshows, maintaining brand identity through consistent messaging, and developing a comprehensive social media strategy. The specialist will also serve as a point of contact with agencies and freelancers, manage public relations activities, and drive collaboration with sales, engineering, and product management teams.

Requirements

• Bachelor's degree in marketing, Communication or an associate degree in marketing communication with 5+ years of experience.
• 3 to 6 years of relevant work experience with a proven track record in developing and executing successful marketing strategies and campaigns.
• Excellent verbal and written communication skills with the ability to present ideas effectively.
• Proficient in Adobe Creative Suite (InDesign, Photoshop) with additional products a plus.
• Proficient in digital marketing tools and platforms including email marketing and social media.
• Experience with design and management of trade shows a plus.
• Excellent organizational skills, attention to detail, and time management skills with a proven track record of meeting deadlines.
• Strong analytical and problem-solving skills.

Responsibilities

• Collaborate with marketing team to develop and execute effective divisional marketing strategies.
• Coordinate and contribute to multi-faceted marketing and communications programs, supporting product launches and market development initiatives.
• Create high-quality content across various channels including website, social, email, and marketing collateral.
• Support in the organization of industry events and tradeshows including concept development, logistical coordination, material preparation, and promotional activities.
• Maintain and enhance brand identity through consistent messaging and creative content across all communications.
• Develop and execute a comprehensive social media strategy to support key strategies, including monitoring and evaluating performance for optimization.
• Support the creation of compelling content and marketing tools including messaging, photo and video, brochures and flyers, point-of-sale materials, and digital content.
• Serve as point of contact with agencies and freelancers and support the management of public relations activities.
• Drive day-to-day collaboration with sales, engineering, and product management teams.
• Lead contractor loyalty program with emphasis on continuous improvement of program and system optimization.

Benefits

• Medical, dental and vision insurance
• 401(K) with 4% company match
• Tuition reimbursement
• Hybrid Schedule
• Generous paid time off (PTO), plus 11 holidays per calendar year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree