Sr. Director, Product Marketing

The job overview for the position of Sr. Director, Product Marketing at Luma Health is to create alignment across various departments to understand the product strategy and develop messaging frameworks. The role involves leading the planning and launch of new capabilities and products, as well as creating sales presentations and content to drive engagement. The Sr. Director will also be responsible for refining the target market and persona definitions, leveraging customer insights to inform messaging and product education. Additionally, the role requires staying updated on the industry and competition, and effectively positioning and launching differentiated B2B software.

• Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories.
• Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan.
• Partner with Director of Marketing Communications and Content Specialist to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey.
• Be the expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions.
• Develop the “voice of customer” playbook and leverage it to inform messaging and product education.
• Support the development and delivery of speaking engagements that evangelize our products and offerings across our target markets.
• Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned.

• 10+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred)
• Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals
• Experience creating compelling corporate messaging
• Passion and curiosity about the customer and developing value-driven messaging and content
• Experience collaborating effectively with product, sales, and customer success to achieve results
• Superior communication, presentation, and interpersonal skills
• Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare)
• Experience managing and researching product positioning and competitive analysis
• Organized, detail-oriented, and motivated team player with a positive attitude
• Ability to work in a fast-paced team environment

• Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
• Work Life Balance
• Flexible Time Off
• Wellness Programs
• Discounted Perks
• 401(k) and Company Equity