Sr. Content Marketing Manager

We are seeking a highly motivated individual to lead our content marketing program and develop an effective content strategy that will drive awareness and demand for our offerings. This role will be responsible for creating high-profile content marketing campaigns, managing our blog, and implementing an SEO strategy to increase website traffic. The ideal candidate possesses a balanced blend of strategic and analytical thinking, excellent time management, strong understanding of ecommerce merchants, marketing acumen, and outstanding copywriting and editing skills. They should also have experience in B2B SaaS content marketing, preferably in the ecommerce market, and be able to work collaboratively with cross-functional teams. Competitive salary and benefits are offered.

• Provide compelling content to support demand gen activities
• Develop an insights-based, multi-format content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention
• Create and manage a long-term editorial calendar and content production pipeline
• Provide copywriting support to the company as required
• Supervise multiple internal and external resources, vendors, agencies, and freelancers in the development of assets and campaign activations
• Write compelling briefs with clear project requirements for all stakeholders and functions
• Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing, and collaboration that result in measurable increases in SEO performance
• Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
• Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brand stand out.

• Provide compelling content to support demand gen activities
• Develop an insights-based, multi-format content strategy that creates emotional connections with sellers and drives measurable results throughout the seller lifecycle from awareness to retention
• Create and manage a long-term editorial calendar and content production pipeline
• Provide copywriting support to the company as required
• Supervise multiple internal and external resources, vendors, agencies, and freelancers in the development of assets and campaign activations
• Write compelling briefs with clear project requirements for all stakeholders and functions
• Own Pipe17 blog including keyword strategy, ideation, cadence, proofreading, copy-editing, publishing, and collaboration that result in measurable increases in SEO performance
• Integrate a test and learn approach to the content strategy and prioritize emerging channel experimentation in partnership with Marketing Analytics and Data Science
• Monitor media, seasonal, cultural, and competitor trends to recommend out-of-the-box, differentiated ideas to help our brand stand out
• Possess a balanced blend of strategic and analytical thinking, excellent time management, strong understanding of ecommerce merchants, marketing acumen, and cross-functional project management skills and outstanding copywriting and editing skills
• Have 7+ years of experience in B2B SaaS content marketing delivering content for email, display, and ABM campaigns
• Preferably have ecommerce market experience
• Have a strong, demonstrated passion for writing and storytelling
• Have experience successfully working in an early-stage startup
• Have experience working with CMS. Wordpress experience preferred
• Have an understanding of organic and paid social media
• Have a growth mindset, with a data-first approach
• Have a good attitude for getting your hands dirty. This is not a self-contained role - you will be asked to help in many sections of the business such as call tracking, backend reporting, social media/SEO management
• Have strong communication, presentation skills, and positive team collaboration skills