Sr. Campaign Ops Specialist - Lifecycle + Product

Chief is seeking a passionate Sr. Marketing Ops Campaign Specialist to join their growing Marketing Operations team. This role is responsible for the end-to-end delivery of omni-channel communications campaigns, including email, SMS, push notifications, and in-app messaging. The specialist will also be involved in building automation workflows, nurturing campaigns, and implementing data-driven optimization recommendations. They will collaborate with internal stakeholders to develop and deploy campaigns, manage data flow, and support the migration and delivery of Braze. Proficiency in Braze and expertise in email and messaging platforms are required for this role.

• Own implementation and execution of omni-channel lifecycle communications (email, SMS, push notifications, in-app messaging, content cards)
• Build automation workflows, nurture campaigns, trigger and behavior-based communications in Braze
• Responsible for the overall and day-to-day integrity of Braze; investigate errors and resolve issues to continue delivery of communication
• Identify and define data needs and actions for success as campaign requests come through the Marketing Ops Intake Process; relay and work with product and technology teams to pass through new data attributes
• Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations
• Work collaboratively with internal stakeholders (member marketing, product managers, data, and engineering) to develop and deploy campaigns including testing, data segmentation, deployment, and performance analysis to deliver a positive and consistent customer experience
• Manage data flow to and from Braze, including data governance, documentation, and integrity
• Build and interpret Braze reports and dashboards to help make data-informed business decisions
• Support the migration and delivery of Braze, including migrating emails from existing platforms and managing concurrent email builds on two platforms during migration
• Advanced proficiency in Braze, with Segment experience highly valuable and Marketo experience a nice to have
• Expertise in email, SMS, push notifications, and in-app messaging
• Ability to multi-task in a high-volume, fast-paced, and entrepreneurial environment without sacrificing attention to detail
• Hands-on experience building, managing, QAing, and deploying marketing campaigns within Braze
• Comfortable balancing various tasks and priorities to meet deadlines
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills with internal stakeholders.

• Advanced proficiency in Braze
• Experience with Segment (highly valuable) and Marketo (nice to have)
• Expertise in email, SMS, push notifications, and in-app messaging
• Ability to multi-task in a high-volume, fast-paced, and entrepreneurial environment without sacrificing attention to detail
• Hands-on experience building, managing, QAing, and deploying marketing campaigns within Braze
• Comfortable balancing various tasks and priorities
• Strong problem-solving and troubleshooting skills
• Excellent communication and collaboration skills with internal stakeholders
• Knowledge of data governance and integrity
• Ability to interpret and analyze reports and dashboards for data-informed decision making
• Experience with migration and delivery of email platforms
• Familiarity with data segmentation and testing for campaign optimization
• Understanding of customer experience and ability to deliver a positive and consistent experience through campaigns

• Competitive salary and equity
• Flexible vacation policy and 4.5 day work weeks
• 20 weeks of paid gender neutral parental leave
• Full medical, dental, and vision packages, 401(k)
• Opportunity to work for a startup focused on driving real change for women in business
• Opportunity to create and attend inspiring experiences and events with leaders of the industry
• Access to ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers
• Wellness and Learning Stipends available
• Pay transparency and fair and equitable compensation framework