SOCIAL MEDIA AND DIGITAL MARKETING INTERN

City Parks Alliance • Boston, MA

309d • $1,875

About The Position

The Greenway Conservancy, the non-profit responsible for the management and care of The Greenway, is seeking a highly motivated and reliable individual to join our team as a Social Media and Digital Marketing Intern. This is an opportunity to join a dynamic organization and contribute to building the awareness, branding, and social media strategy of a premier public space in the heart of Boston. The Social Media and Digital Marketing Intern will help the Conservancy connect with the diverse audience of visitors that come to experience The Greenway. The Intern will promote Greenway offerings and build support for the Conservancy through creation and distribution of written and visual content while maintaining brand consistency throughout the scope of work. Independent projects may vary based on interests and experience of candidates. The Greenway Conservancy is committed to providing a park environment that is welcoming to racially, culturally, and economically diverse residents and visitors.

Requirements

• Entry-level position for a person 18 years or older.
• Demonstrated experience and skill with written communications and social media.
• Visual storytelling (still and video) and audio capture.
• Cross-cultural sensitivity.
• Multitasking and attention to detail.
• Creative problem-solving.

Nice To Haves

• Proficiency in content creation, including photography, video, and audio editing skills.
• Knowledge and experience with CapCut, Premier Pro, Lightroom, Photoshop, Canva, Audition, or other photo/video/audio editing software.
• Interest in or knowledge of The Greenway, urban greening initiatives, environmental and social justice, open spaces, non-profits, and the City of Boston.
• Bilingual or multilingual candidates, especially those with verbal or written proficiency in Spanish, Mandarin, or Haitian Creole are encouraged to apply.
• Must have a valid driver's license and ability to drive Conservancy vehicles in downtown Boston.

Responsibilities

• Generate compelling and timely content for social media (Instagram, Facebook, YouTube, LinkedIn), blog, website, and weekly e-newsletter.
• Capture real-time photo and video footage at Greenway, volunteer, and third-party events for use on social media accounts and website.
• Contribute ideas to the social media content calendar and brainstorm/plan content opportunities to grow and amplify The Greenway brand and initiatives.
• Pre-schedule recurring content on owned social media and assist in keeping the Conservancy website updated and responsive.
• Assist with drafting press releases, media advisories, and content to announce Conservancy initiatives and events.
• Organize and grow Outreach contact lists.
• Research avenues to increase community engagement/park visitation and diversify audiences.
• Provide assistance with digital asset management by maintaining the Conservancy photo library, signage templates, etc.

Benefits

• This is a paid position with sick time benefits.
• Compensation will be $1875/hour.
• Prorated Holiday pay.
• Pre-tax commuter benefits.
• Free/discounted admission to many cultural organizations in New England.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Industry: Administration of Environmental Quality Programs