SEO Marketing Manager, Lead

Wp Engine • Austin, TX

213d • $100,000 - $150,000

About The Position

The SEO Marketing Manager, Lead will specifically focus on on-page optimization, will be responsible for enhancing our website's visibility, optimizing on-page elements, and ensuring that our content and structure align with best SEO practices. This person will have a strong analytical mindset, and a passion for crafting high-performing, search-optimized content. You will collaborate closely with content creators, designers, and developers to drive organic traffic, improve user experience, and increase search engine rankings.

Requirements

• 5+ years of experience in SEO, with a strong focus on on-page optimization and content.
• Experience in content management systems (e.g., WordPress, Shopify, etc.) and SEO tools is essential.
• In-depth knowledge of on-page SEO best practices, keyword optimization, and HTML.
• Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms.
• Strong understanding of site architecture, page speed optimization, mobile-first indexing, and user experience principles.
• Basic knowledge of technical SEO, including schema markup, redirects, and canonical tags.
• Ability to analyze data, generate insights, and make data-driven decisions to improve SEO performance.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams and communicate SEO recommendations clearly.
• Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive on-page SEO strategies to improve website rankings and user engagement.
• Optimize existing content and identify opportunities for new content that aligns with target keywords and search intent.
• Conduct keyword research using industry-standard tools (e.g., SEMrush, Ahrefs, Google Keyword Planner) to identify high-potential keywords.
• Ensure content is optimized around targeted keywords, including in-page elements like titles, meta descriptions, headings, and URLs.
• Work closely with the content and copywriting team to optimize site copy for SEO, ensuring content is informative, engaging, and relevant while adhering to SEO best practices.
• Implement content updates and revisions to boost keyword relevancy and search engine visibility.
• Collaborate with developers and web designers to ensure optimal site structure, internal linking, and URL structure.
• Conduct regular audits to identify technical SEO issues such as broken links, page speed issues, mobile responsiveness, and crawl errors.
• Continuously monitor and optimize on-page elements, including title tags, meta descriptions, image alt text, header tags, and schema markup.
• Ensure that pages are mobile-friendly, fast-loading, and easy to navigate to improve overall user experience.
• Monitor competitor websites and SEO performance to identify trends, gaps, and opportunities for improving our SEO strategy.
• Experiment with AI-powered search (ChatGPT, Perplexity, Gemini) and Answer Engine Optimization (AEO)/Generative Engine Optimization (GEO) strategies to future-proof organic search performance.
• Track the performance of on-page SEO efforts using analytics platforms such as Google Analytics, Google Search Console, and SEO tools (e.g., Ahrefs).
• Provide regular reports on keyword rankings, organic traffic growth, bounce rates, and other relevant metrics.
• Work closely with other marketing teams, including content, social media, PPC, and design, to ensure that all aspects of our digital marketing strategy align with on-page SEO goals.
• Stay up to date with the latest SEO trends, algorithm updates, and industry best practices to continually refine and adapt SEO strategies.

Benefits

• Company Stock Options (Every employee is an owner in the company)
• Great Health Benefits (Medical, Dental, Vision, Life Insurance)
• Fertility Benefits (IVF/Fertility drug coverage)
• HSA Company contribution $500 for employee / $1000 for family
• 401(k) with a 4% match
• Disability Insurance
• Paid Family and Caregiver's Leave
• Employee Assistance Program
• Generous Vacation Time
• One-time $500 payment to set up your home office
• 4 Company Wellness Days a year
• 1 floating holiday
• $100 monthly wellness allowance to spend on what you want
• Access to free on-demand fitness classes
• Free subscription to Calm
• On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree