Senior Specialist - Marketing Automation - GA - On Site

Vensure Employer Services • Duluth, GA

351d

About The Position

Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution" headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. As a Sr. Specialist - MarTech Administration with a focus on the Marketo platform, reporting to the Senior Manager, you will play a pivotal role in supporting the Marketing team by enabling them to execute, monitor, and optimize campaigns effectively. You will take a lead role in administering and maintaining Vensure's marketing technology stack, with primary emphasis on Marketo, while contributing to database strategy initiatives. Additionally, you will collaborate closely with cross-functional teams to ensure the health and growth of top-of-funnel activities.

Requirements

• 3-5 years of experience in marketing operations at a global organization
• Expertise in the Marketo platform, with at least 1 year serving as a Marketo Administrator
• Strong analytical and problem-solving skills, with the ability to use data and analytics to support and improve performance.
• Proficiency with sales and marketing tools, such as CRM platforms (e.g., Salesforce, HubSpot, 6Sense, Mutiny, SalesLoft).
• Proficiency in business software such as MS Word, Excel, Outlook, PowerPoint, and basic internet research tools

Nice To Haves

• Strong project management skills, with the ability to prioritize and manage multiple tasks and projects
• Flexibility and adaptability to change
• A desire to learn and grow in the revenue operations field, and a willingness to continuously improve and develop skills
• Ability to flourish and show agility in a fast-paced environment
• Strong attention to detail and ability to support and manage simultaneous requests
• Clear commitment to producing polished work
• Consistently demonstrating attention to detail

Responsibilities

• Proactively own the administration and optimization of Marketo, ensuring the platform operates efficiently and aligns with business goals.
• Take full ownership of Marketo training for the organization, identifying needs, developing resources, and empowering teams to maximize platform usage with minimal guidance.
• Manage relationships with external agencies, proactively coordinating efforts to ensure efficient use of resources and optimizing allocated hours to maximize impact.
• Provide operational support across the MarTech stack to help launch, track, and optimize programs in collaboration with outside agency or contractor resources.
• Monitor and manage conversion tracking across platforms such as Google Ads, Bing, LinkedIn, and email campaigns, ensuring leads are accurately tagged for attribution.
• Collaborate with Sales Operations, Sales, Marketing, and other departments to support the monitoring of business strategies, revenue growth, and KPIs.
• Leverage data and analytics to measure performance, track key metrics, and identify opportunities for improvement.
• Support process improvement initiatives by collaborating with departments such as Product and Customer Success to align on goals and optimize workflows.
• Stay informed on industry trends and best practices in marketing operations and MarTech to bring innovative solutions to the team.
• Assist the cross-functional team in ensuring VES leads are properly routed and converting as per established processes, contributing to an efficient lead management system.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees