Senior Social Analyst (Senior Account Executive level)

Burson Cohn & Wolfe • Miami, FL

275d

About The Position

Burson is looking to hire a Senior Analyst (Senior Account Executive level) to join our Social Listening and Measurement Analytics team in support of the iconic Coca-Cola Company. This is an opportunity to enjoy the best of both the agency and in-house experience while supporting one of the most recognized global brands. The ideal candidates will have a strong understanding of social media listening, cultural and competitor trends, owned and earned analytics reporting, excellent research and writing skills, and a passion for identifying social-first insights. If you are passionate about social & digital analytics and have an interest in working for Burson, one of the largest global PR Agencies on a Fortune 100 brand, we want to speak with you. Location Requirement: This role is based in Atlanta, and we are seeking candidates who are either already located in Atlanta or open to relocating.

Requirements

• 2-4 years of relevant work experience in social media listening and analytics.
• Detail-oriented while keeping sight of bigger picture/trends; intellectually curious.
• Keen eye for data trends and the ability to investigate and extract insights from large, technical data sets.
• Excellent written and verbal communications skills along with strong attention to detail.
• Ability to work on a team and handle multiple high priority projects simultaneously.
• Strong MS Office knowledge including Excel (pivot tables and Macro knowledge a plus) and PowerPoint.
• Basic understanding of social listening, creating boolean queries and AI tools.
• Exposure to quality assurance and testing methodologies.
• Experience with monitoring tools, such as Brandwatch, Sprinklr or Newswhip.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Nice To Haves

• Second language fluency in Spanish, Portuguese or French is a plus.

Responsibilities

• Work with one of the most globally recognized companies in the world, providing social listening and intelligence to transform brands and captivate audiences.
• Work on Brand and Corporate Reputation issues across The Coca-Cola portfolio which may include sustainability, social impact, ESG and other public affairs/corporate communication issues relevant to the company.
• Monitor, track, and evaluate campaign performance analytics, based on client KPIs, targets and baselines.
• Proactively deep dives into data to inform and steer critical decision making.
• Work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion.
• Analyze paid, owned, earned social, and web data to provide insight into the performance of client marketing and PR programs.
• Analyze large, complex and often unstructured datasets to generate actionable insights.
• Monitor social channels and analyze company, consumer, and trending conversations.
• Provide social analytics reporting and work within a team to develop and execute creative digital and social media content, campaigns, and influencer engagement.

Benefits

• Professional development opportunities.
• Mentorship programs with industry leaders.
• Tuition reimbursement for continued learning.
• A vibrant and inclusive company culture fostering collaboration and innovation.

What This Job Offers

• Career Level: Mid Level