Senior Product Marketing Leader
ThousandEyes
·
Posted:
August 2, 2023
·
Onsite
About the position
ThousandEyes is seeking an experienced Senior Product Marketing Leader to lead a team of product marketers. This role involves product marketing, team development, and creative storytelling. The Senior Product Marketing Leader will be responsible for driving a comprehensive positioning strategy, developing customer-facing content, and collaborating with various teams to develop go-to-market strategies. The role requires expertise in IT, networking, and enterprise software, as well as the ability to articulate a differentiated platform position. The Senior Product Marketing Leader will report to the ThousandEyes Global Head of Product Marketing and Internet Intelligence and will have a role in all facets of product positioning.
Responsibilities
- Become a specialist in all things related to the ThousandEyes platform and associated digital experience use cases and how these thread through the entire marketing process
- Develop thorough, product-level expertise of ThousandEyes core use cases, being able to articulate how it can be positioned to global audiences and a variety of BDM / TDM personas
- Distill and communicate complex information for Sales, Marketing, Partners, and customers
- Work with Product and Marketing leaders to craft messaging for ThousandEyes
- Deliver business, technical and operational feedback to stakeholders
- Be a trusted product positioning advisor to the wider marketing team to conceptualize and collaborate on marketing campaigns
- Develop thoughtful, customer/market oriented content for campaigns
- Evangelize ThousandEyes (the why and the what) at industry events
- Drive and build in-depth product collateral and tools for some of the largest enterprise customer organizations in the world
- Develop content targeting Business Decision Makers, IT Ops, and industry organizations using a variety of marketing tactics (e.g., webinars, blog posts, articles, etc.)
- Build, develop and mentor a high-performing product marketing team, ensuring a continuous evolution of skills, professional growth and expanded responsibilities.
Requirements
- 10+ years of proven experience in enterprise software gained through Product Marketing or Solution Marketing
- Confirmed leader with a track record for team development
- Metrics-oriented approach to continuous improvement of product messaging and marketing tactics
- Understand the in-depth business, technical and operational practices of global IT, and global Enterprise businesses
- Strong ability to translate technical features into differentiated value and business benefits to all types of audiences
- Excellent communicator, creative problem solver, risk-taker, innovative thinker, consensus builder, motivator, assertive leader
- Comfortable leading and collaborating in an Agile Marketing environment
- Bachelor's Degree required, MBA or Master's Degree a plus!
- Experience working in the IT or networking industry
- Up to 25% travel required
Benefits
- Quality medical, dental, and vision insurance
- 401(k) plan with Cisco matching contribution
- Short and long-term disability coverage
- Basic life insurance
- Wellbeing offerings
- Twelve paid holidays per calendar year, including one floating holiday and a day off for the employee's birthday
- Up to 20 days of Paid Time Off (PTO) each year
- Paid time away for critical or emergency issues
- Additional paid time to volunteer and give back to the community
- Ability to purchase company stock through the Employee Stock Purchase Program
- Performance-based incentive pay for sales roles, with no minimum threshold for compensation
- Access to a diverse and inclusive work culture
- Emphasis on unlocking potential and valuing diverse perspectives and skills