Senior Paid Search Executive

The job overview for the Senior Paid Search Executive role is to join MVF's award-winning performance marketing team and contribute to the company's ambitious growth plans. The role involves making commercial recommendations, reporting on high-value campaigns, and training less experienced team members. The successful candidate will have the opportunity to lead projects, drive innovation, and shape the future of Biddable marketing at MVF. Strong analytical skills, stakeholder management, and a desire to be world-class are key attributes for this role.

• Running Paid Search, Display, and YouTube campaigns
• Building successful marketing campaigns from scratch
• Creating engaging ad copy or creative
• Conducting relevant audience targeting and keyword analysis
• Analyzing ad performance data using various data sources
• Monitoring metrics such as Click Through Rate and Conversion Rate
• Reporting campaign performance to stakeholders
• Demonstrating an understanding of commercial factors behind marketing
• Producing marketing creative, copy, and other content
• Problem-solving and explaining logic to stakeholders
• Showing ambition and drive to be world-class
• Having a thorough understanding of marketing platforms
• Surfacing projects and process improvement initiatives to push marketing to the next level
• Optimizing campaigns to meet commercial targets and channel KPIs
• Conducting data-driven testing to improve campaign performance
• Resolving campaign issues and communicating impact transparently
• Recognizing and communicating positive strategies and untapped opportunities
• Providing honest feedback about campaign performance
• Building strong relationships with key team members
• Prioritizing workflow based on commercial and business needs
• Having 1-2 years of hands-on Google Ads campaign management experience (Search required, Display and/or YouTube preferred)

Experience in running Paid Search, Display, and YouTube campaigns

Strong analytical and numerical skills

Ability to build relationships with stakeholders

Commercial awareness and understanding of marketing factors

Ability to produce marketing content to tight deadlines

Creative and innovative problem-solving skills

Ambition and drive to be world-class

Technical knowledge of marketing platforms

Leadership skills within a team

Optimization of campaigns to meet commercial targets and channel KPIs

Data-driven testing to improve campaign performance

Quick resolution of campaign issues and transparent communication

Recognition and communication of positive strategies and untapped opportunities

Providing honest feedback and building strong relationships with team members

Prioritization of workflow based on commercial and business needs

1-2 years of hands-on Google Ads campaign management experience (Search required, Display and/or YouTube preferred)

• Consistent, data-driven testing to improve campaign performance
• Quick resolution of campaign issues and transparent communication
• Recognition and communication of positive strategies and untapped opportunities
• Honest feedback about campaign performance
• Strong relationships with key team members built on trust
• Personal development prioritized through smart working practice and regular innovation
• Involvement in game-changing functional and hub roadmap projects
• Collaboration and problem-solving for challenging campaign issues
• Independent prioritization of workflow based on commercial and business need
• Hands-on experience in Google Ads campaign management
• Strong analytical and numerical ability
• Motivated individual with a strong work ethic
• Passion for digital marketing
• Detail-oriented with a combination of creative and analytical skills
• Proactive and independent approach to working life
• Opportunity to work for an award-winning customer generation business
• Commitment to diversity, equity, and inclusion with employee-led networks for support and advancement
• Provision of adjustments for those who may need them during the recruitment process