Senior Marketing Analyst

Guitar Center Stores • Frederick, MD

294d • $100,000 - $120,000

About The Position

At Music & Arts (part of Guitar Center), the Analytics Team is deploying data products to inform and empower the company with insights that drive customer success and business value. We are looking for a Senior Analyst with a focus on marketing and commerce to help advance that vision as part of the data team dedicated to Music & Arts, which is part of the larger central Data Org. You will work with stakeholders to help inform their current initiatives and long-term roadmap with data. You will be a key part of a dynamic data team that works daily with strategic partners to deliver data, prioritize resources and scale our impact. This is a chance to affect millions of musicians at the country's largest musical retailer, and your success as part of a world-class analytics organization will be visible up to the highest levels of the company.

Requirements

• 3+ years of professional analytics or analytics-related experience.
• Prior experience with digital marketing and/or commerce.
• Strong critical thinking and problem-solving skills.
• Advanced skills in SQL and data visualization/storytelling.
• Experience with data visualization tools, Looker or Omni a plus.
• Proficiency in web/product analytics platforms.
• Curious self-starter driven to solve problems and find answers.

Nice To Haves

• Effective communication and people skills.
• Experience in omni-channel marketing performance analytics.
• Marketing and CRM experience including audience segmentation and customer journey mapping.
• Familiarity with aggregating data sources & data modeling, e.g., in DBT or LookML.
• Experience with statistical analysis tools (i.e., Python, R).
• Retail and/or music industry knowledge.

Responsibilities

• Be the primary analytics partner to M&A's marketing and commerce department.
• Support stakeholder needs with reporting, KPI definition, performance measurement, and deeper analytical insights.
• Drive analytics projects and experiments from end to end.
• Plan, execute, and analyze AB test experiments to establish causal relationships.
• Identify trends and find opportunities to unlock new sources of growth and customer success.

Benefits

• Medical, Dental, Vision insurance.
• 401K with company match.
• Mental health support.
• Paid sick/holiday/vacation time.
• Employee discount program.
• Tuition reimbursement options.
• Gig leave for employees who are musicians.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers