Senior Manager-SEO Content Strategy and Production

American Express • New York, NY

229d • $80,000 - $155,000

About The Position

The Senior Manager, SEO Content Strategy and Production, is responsible for developing editorial content that captures SEO traffic to drive awareness of and engagement with American Express business products and services among prospects and customers. This content brings a valuable audience of prospects and customers to our ecosystem where we can connect them with relevant Amex B2B products & services. They will be leading one Analyst.

Requirements

• 5+ years of relevant experience in marketing and/or content development.
• Collaborative marketer with experience developing compelling content strategies and deliverables.

Nice To Haves

• Strong background in SEO preferred, including experience collaborating with UX and product teams.
• Strong analytical skills to support reporting on content performance and distribution.
• Appetite for innovation and comfort in white space, capable of distilling complex programs into clear, thorough, and impact-oriented content plans.
• Driven by tight timelines, with a proven track record of bringing multi-channel, multi-stakeholder programs to life.
• Ability to proactively identify and solve for compliance and production complexity.
• Excellent written and verbal communication skills, including presentations to leadership.
• Exceptional project management and critical thinking skills to flexibly manage creative plans to align with enterprise strategies, internal processes, and production realities.

Responsibilities

• Own and lead the development and execution of B2B editorial content to support business marketing priorities.
• Project manage end-to-end content programs, including mining audience, keywords, and performance insights; developing a content strategy and creative approach; navigating internal marketing review processes; working with the go-to-market team on deliverables; and post-campaign reporting.
• Partner with go-to-market and measurement team to develop and execute owned and earned distribution strategy to support awareness and engagement goals for content and track performance.
• Collaborate with SEO Enterprise team to inform strategy and share updates that impact broader enterprise organic site goals.
• Collaborate with and manage external agency partners responsible for supporting strategy, content development, and measurement.
• Manage one direct report, who supports content development and execution, and lead their development.

Benefits

• Competitive base salaries.
• Bonus incentives.
• 6% Company Match on retirement savings plan.
• Free financial coaching and financial well-being support.
• Comprehensive medical, dental, vision, life insurance, and disability benefits.
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy.
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
• Free and confidential counseling support through our Healthy Minds program.
• Career development and training opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree