Senior Manager, Marketing Analytics, Reporting & AI Innovation - Oncology

AbbVie • Mettawa, IL

282d

About The Position

The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house counsel and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us. The U.S. Commercial Oncology organization is seeking a Senior Manager of Marketing Analytics, Reporting & AI Innovation, Oncology reporting to the Director of Commercial Analytics for Oncology. The primary responsibility for this position is to provide analytic leadership and integrate marketing and sales information.

Requirements

• Bachelor's Degree required; degree in Business Administration, Statistics, Economics or similar and a concentration in marketing/sales/quantitative analysis preferred.
• This position requires 7+ years of professional experience and relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
• Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
• Demonstrates strong project management skills and ability to multi-task.
• Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
• Proven experience (3+ years) in developing AI/ML models, particularly in deep learning, reinforcement learning or NLP.
• Strong programming skills in Python, R, TensorFlow, Keras, PyTorch, or similar AI/ML frameworks.

Nice To Haves

• Master's Degree preferred.
• Previous Pharmaceutical experience preferred.

Responsibilities

• Lead National Performance Reporting for franchise V in collaboration with cross-functional partners and syndicated data vendors.
• Ensure data integrity and quality of reporting through triangulation across multiple sources.
• Strengthen the brand team understanding of marketplace performance and opportunities through tracking and analysis of physician, account, patient, and competitive data at a national and sub-national level.
• Partner with brand and sales leadership to align national performance reporting to key priorities and marketing and sales force execution.
• Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
• Lead innovation and quarterback across all Generative AI initiatives within MABI Oncology.
• Contribute to the development and execution of Oncology AI strategy, particularly in the area of generative models ensuring alignment with MABI Oncology long term objectives.
• Analyze and interpret performance data to identify key trends, opportunities and areas of improvement. Deliver actionable insights that drive decision-making and continuous improvement.
• Work closely with marketing, finance, market access, BTS and other cross-functional partners to align on key performance indicators and ensure data accuracy and consistency across all reporting channels.
• Collaborate with senior leadership to define and track critical KPIs for the business, ensuring alignment with overall brand objectives. Regularly update stakeholders on national performance metrics and progress towards goals.
• Identify opportunities to improve the efficiency and accuracy of performance reporting processes. Recommend and implement best practices in data collection, analysis and reporting.
• Stay up-to-date with the latest developments in the field of generative AI sharing insights with internal teams and advancing team's AI acumen.
• Design and deploy scalable AI models that can be integrated into production systems, ensuring high performance, security and reliability.
• Work closely with brand analytics teams to design and deploy AI models that address business challenges.
• Effectively communicate results of complex analytical models and influence action to improve brand performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree