Senior Manager, Digital and Performance Marketing

Consumer Cellular • Scottsdale, AZ

279d • $110,250 - $164,850

About The Position

The Senior Manager, Digital and Performance Marketing will lead the strategy, execution, and optimization of media investments across digital channels, including search, social, retail, and programmatic. This role requires a results-driven leader capable of developing and optimizing cross-channel media strategies to achieve business objectives. The Senior Manager will work closely with the performance marketing team, cross-functional partners, and external agencies to drive performance through data-driven insights and signal-based attribution. This role requires balancing the art and science of marketing, focusing on audience composition, message delivery, outcome analysis, and ongoing campaign improvement. The ideal candidate will have an operator's mindset, extensive performance marketing experience, and a proven track record in sales forecasting, campaign development, media buying, and optimization across multiple platforms. Preferred experience includes a direct response or performance marketing background at leading agencies and consumer-facing organizations where these marketing disciplines are conspicuous and vital to success. This is an outstanding career opportunity to contribute significantly to our company's primary growth channel while marketing an industry-leading product and service offering.

Requirements

• Bachelor's degree (or equivalent) in marketing, media, data science, or a related field.
• 8-10 years of hands-on experience in digital media strategy, campaign setup, and optimization, with a mix of agency and enterprise/brand experience.
• Experience with offline attribution methods, including call tracking and integrating offline data sources.
• Familiarity with subscription-based or category business models (e.g., home services, telecommunications).
• SME-level expertise in digital platforms like Google, Meta, The Trade Desk, Walmart Connect, and Roundel.
• In-depth knowledge of modern analytics and optimization tools (GCM, GA4, Adobe Analytics, Power BI, LiveRamp, Invoca).
• Strong project management skills, with the ability to lead complex initiatives and manage multiple stakeholders.
• Ability to communicate complex data and insights to leadership, stakeholders, and external partners.

Responsibilities

• Develop and execute digital media strategies across search, social, retail, and programmatic channels, focusing on maximizing ROI and driving subscriber growth.
• Continuously optimize media investments through signal-based attribution models, using first-party and third-party data to improve decision-making.
• Take accountability and provide leadership across digital media channels, ensuring alignment with other media investments, overall business goals, and department performance objectives.
• Lead media investment across key platforms (Google, Meta, Bing, Walmart Connect, Roundel, The Trade Desk, etc.) to drive measurable results.
• Apply advanced attribution techniques (algorithmic, multi-touch, econometric, position-based) to assess media performance and refine strategies for better efficiency and scalability.
• Incorporate offline data (call tracking, customer service, etc.) actively into media strategies for a holistic performance view.
• Drive ongoing campaign optimization through testing, segmentation, bid strategy adjustments, and cost-per-acquisition management.
• Partner with go-to-market, creative, and product teams to develop impactful marketing assets that resonate with target audiences.
• Collaborate with analytics teams to select attribution models, forecast campaign performance, and adapt strategies based on evolving trends and consumer behavior.
• Work with CRM and offline marketing teams to integrate post-purchase insights into media optimization.
• Lead relationships with vendors, media agencies, and platform representatives to execute high-impact digital campaigns.
• Guide media agencies and partners to adapt channel best practices, ensuring alignment with our growth targets and performance expectations.
• Manage media budgets and investment forecasting to ensure optimal resource allocation and ROI measurement.
• Lead quarterly budgeting, assess financial effectiveness, and adjust allocations to maximize growth.
• Use analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.) to evaluate campaign performance and drive data-driven optimizations.
• Implement offline attribution methodologies, such as call-tracking, to capture and attribute retail and call center sales to digital media.
• Provide performance insights and recommendations to senior leadership based on market trends and data.
• Evaluate and implement new technologies and methods to unlock incremental growth and reach new audiences.
• Stay updated on digital media trends, emerging technologies, and consumer behavior to refine strategies.
• Foster a culture of continuous learning, encouraging experimentation with new tactics and media channels to reach new audiences.

Benefits

• Competitive base pay with potential for shift differential, overtime and bonus pay
• Medical insurance (98% company-paid for full-time employee only coverage)
• Dental and Vision insurance (100% company-paid for full-time employee only coverage)
• 401(k) company match of 100% up to 6% of your pay
• Discounted Consumer Cellular wireless phone plan for employees
• Paid Time Off (PTO) available following a 30-day waiting period
• 6 company-paid holidays plus 16 hours of floating holiday accrual per year
• Flexible Spending Accounts (FSA) for health care and dependent care expenses
• Life and AD&D insurance equal to 1x your annual earnings (100% company-paid)
• Long-Term Disability insurance (100% company-paid)
• Employee Assistance Program (100% company-paid)
• Education reimbursement
• Employee rewards program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree