Senior Manager, CRM & Retention Marketing

The Information, a San Francisco-based media company, is seeking a Senior Manager of CRM & Retention Marketing to develop and execute customer relationship marketing strategies for their consumer subscription business. The ideal candidate will have experience in digital media, marketing, or eCommerce, and possess strong strategic knowledge around customer engagement. Responsibilities include developing and executing automated lifecycle marketing journeys, collaborating with cross-functional teams, and mastering marketing tools to leverage their full capability. The salary range for this position is $100,000 - $125,000 USD annually, plus bonus and benefits.

• Develop and execute automated lifecycle marketing journeys and one-off campaigns across marketing channels to engage and retain subscribers, with a strong focus on onsite, notifications, in-app, and email marketing.
• Design and execute tests to determine price elasticity. Build out a program, based on test results, that informs the renewal pricing program.
• Test and improve on-site flows for subscription upgrades and saves to maximize subscriber retention, working closely with the product team.
• Collaborate with Product, Engineering, Analytics, and Data Science to monitor campaigns and develop reports, metrics, and analysis of marketing programs to measure ROI and program effectiveness.
• Master marketing tools to leverage their full capability across the site, mobile app, and emails.
• Understand the different customer segments along the subscriber journey and tailor strategies to meet their needs.

• 4+ years of professional experience in digital media, marketing, or eCommerce is required. Specific experience with subscription-based business models and/or digital marketing is preferred.
• A strong understanding and proficiency with social and marketing platforms, specifically ESP platforms, and the ability to interpret and understand performance metrics.
• You have a solid knowledge of product & performance analytics, customer life cycle management, mobile user acquisition, and digital marketing tools/techniques.
• Proficiency in using digital analytics tools and Microsoft Excel to measure the impact of marketing campaigns, determine the outcomes of A/B tests, and identify performance trends.
• Excellent communication and project management skills.
• A can-do attitude - someone who likes to roll up their sleeves and execute just as much as developing strategy.