Senior Manager, Acquisition Marketing

As the Senior Marketing Manager at Ethos, you will be responsible for overseeing and managing all performance marketing activities across various paid channels, including Paid Social, Search, and Programmatic. Your main goal will be to drive marketing performance in line with budget and goals, while also tracking and analyzing performance on a regular basis to make necessary adjustments. Additionally, you will collaborate with internal teams and manage client partner relationships to effectively execute marketing strategies. This role requires a proven track record in direct response marketing, a deep knowledge of the digital landscape, and the ability to work autonomously in a fast-paced environment.

• Own the strategy, execution, and tracking of paid channels (e.g., programmatic, affiliates, influencers, content, social) to drive marketing performance in line with budget and goals.
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs.
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Growth Product) to effectively drive all aspects of the channels you manage.
• Manage client partner relationships.
• Run analyses on channel performance and implement findings quickly.
• Demonstrate thought leadership by conducting tests, developing, presenting test results, and making recommendations for new processes and strategic tactics.
• Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices.
• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred.
• A deep knowledge of the digital landscape across Paid Social. Meta / Instagram, Snapchat, TikTok, Search, Youtube, Display Ads.
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies).
• A minimum of 5 years of experience of direct response marketing experience with 3+ years managing performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth.
• Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau).
• Excited by the chance to both develop a marketing strategy and hands-on optimization.
• Experience with adtech and data teams to prioritize your platform.

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred.
• A deep knowledge of the digital landscape across Paid Social. Meta / Instagram, Snapchat, TikTok, Search, Youtube, Display Ads
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies).
• A minimum of 5 years of experience of direct response marketing experience with 3+ years managing performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth
• Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau)
• Excited by the chance to both develop a marketing strategy and hands on optimization
• Experience with adtech and data teams to prioritize your plat

• Competitive salary range of $118,000 - $191,000
• Base salary determined by role, level, and location
• Additional factors considered for individual pay, such as work location, job-related skills, experience, and relevant education or training
• Compensation details listed in job postings do not include bonus, equity, or benefits
• Equal opportunity employer that values diversity and inclusion
• Emphasis on building a diverse, inclusive, and authentic workplace
• No discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
• Consideration of employment for qualified applicants with arrests and conviction records (pursuant to the SF Fair Chance Ordinance)
• California Candidate Privacy Notice available for information on data collection and usage