Senior Lifecycle Marketing Manager

Eventbrite • Remote, OR

412d • Remote

About The Position

The Lifecycle Marketer at Eventbrite will be responsible for evolving B2B communications to acquire, engage, and retain event organizers. This role involves creating and executing marketing campaigns that enhance customer relationships and drive business impact through collaboration with cross-functional teams.

Requirements

• 4+ years of email marketing experience.
• Proven track record of building and optimizing multiple marketing campaigns; comfortable building strategic marketing plans and executing at a tactical level.
• Experience with email delivery platforms, customer relationship management software, and data warehouses, especially Hubspot and Braze.
• Experience with mobile marketing (push and SMS).
• A keen attention to detail and excellent organizational and project management skills.
• Experience in audience segmentation and targeting.
• Exceptional communication and writing skills with a track record for delivering clear and compelling customer-facing materials.
• Experience writing customer-facing content that is on-brand, relevant, and tailored to a specific customer segment/experience.
• Define, measure, track, and report on relevant metrics; build and maintain ongoing datasets.
• Experience running A/B tests and deriving insights that drive strategy.
• Strong Excel skills and the ability to manage and analyze large sets of data.
• A 'can-do' approach to a varied workload and resourceful problem-solving instincts.
• Bachelor's degree.

Nice To Haves

• SQL, Tableau, and/or Salesforce experience.
• Figma (for minor design edits on the fly).
• Active Eventbrite user with a passion for live events.

Responsibilities

• Develop, execute, and optimize customer campaigns from conception to launch.
• Leverage market research and data analytics insights to inspire new campaigns or optimizations to existing ones.
• Work closely with the Marketing and Product teams to align campaign strategies and goals across the organization.
• Build cohesive user journeys with rigorous segmentation based on a deep understanding of customers and their lifecycles.
• Measure, monitor, and report on performance metrics for all communication types for leadership, deriving key insights from data and suggesting adjustments to strategy and tactics.
• Build, test, and optimize engagement and retention programs, making continuous improvements based on performance, trends, and insights; regularly report out metrics.
• Collaborate with the marketing team to create and execute integrated, cross-channel campaigns.
• Partner with cross-functional teams to identify new opportunities to increase engagement from active and lapsed customers.
• Assist with distribution efforts in channels outside of email, as needed.

Benefits

• Comprehensive benefits and wellness package above standard medical benefits.
• Support in a remote environment.
• Wellness allowance.
• Carrot family planning benefit.
• Origin Financial Planning service.
• Modern Health and BriteBreaks (generally the first Friday of every month off).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
• Education Level: Bachelor's degree