Senior Growth Marketing Specialist

Infobip • Chicago, IL

320d • $75,000 - $120,000

About The Position

The Senior Growth Marketing Specialist at Infobip plays a crucial role in developing and executing on inbound strategies for customer acquisition, retention, and quality pipeline growth through marketing automation and paid media. The ideal candidate is comfortable using data-driven insights, creative marketing strategies, and sophisticated marketing automation to propel our growth goals.

Requirements

• Minimum 5+ years of experience with email marketing, marketing automation, and inbound marketing for B2B.
• Expert-level proficiency in marketing automation platforms (Marketo, HubSpot, Pardot).
• Expertise in marketing automation/setting up nurture and content flows.
• Expertise in list selection and processing (de-duping, managing opt-outs), campaign set-up, testing, tracking/campaign analytics.
• Experience working with multiple stakeholders and manage project timelines.
• Experience with paid media management via agency support across Google Ads, LinkedIn Ads, Demandbase, and other relevant platforms.
• Proficiency in data visualization and reporting tools (Google Analytics, Tableau, Data Studio).
• Account-based and intent-based marketing experience.
• Excellent organizational skills, interpersonal and communication skills.

Nice To Haves

• Previous experience in SaaS or CPaaS.

Responsibilities

• Developing and executing comprehensive growth marketing strategies across paid digital channels (Google Ads, LinkedIn, Demandbase).
• Designing, implementing, and optimizing cross-channel marketing campaigns that boost brand awareness and drive customer acquisition.
• Utilizing marketing automation tools to create sophisticated, personalized nurture streams and conversion funnels.
• Conducting in-depth analysis of marketing performance metrics, presenting actionable insights to Leadership.
• Collaborating with agencies to manage and optimize paid media budgets across various platforms, ensuring maximum Return on Ad Spend (ROAS).
• Working closely with Marketing team members to create compelling messaging and targeting strategies.
• Providing support in maintaining detailed dashboards, tracking key performance indicators (KPIs), and campaign effectiveness.
• Conducting A/B test landing pages, ad creatives, and marketing copy to continuously improve conversion rates.
• Monitoring, measuring, and fine-tuning email campaigns performance for optimal results.
• Partnering closely with the Content & Design teams to enhance the content, layout, and overall effectiveness of email marketing campaigns.

Benefits

• Medical, Dental, and Vision insurance.
• Basic life insurance.
• 401(k) plan participation with company match.
• Short-term and long-term disability insurance.
• Wellness plan of up to $500/year pro-rated based on hire date.
• Accrual of up to twenty-three (23) vacation days per year.
• Accrual of up to nine (9) sick days per year, plus carryover of up to nine (9) sick days annually.
• Additional leave time for marriage, relocation, bereavement, and other major life events.
• Twelve (12) weeks of paid parental leave.
• Participation in employee share ownership plan (ESOP).
• Fourteen (14) paid holidays annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level