Senior Director, Marketing and Sales Finance
Thumbtack
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Posted:
August 11, 2023
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Remote
About the position
As a senior finance business partner to the Chief Marketing Officer, this role will be responsible for optimizing marketing and growth initiatives, evaluating performance, and enabling data-driven decision-making. The successful candidate will lead a team of finance professionals, conduct financial analysis and forecasting for marketing activities, and provide recommendations to optimize spend. They will collaborate with cross-functional teams to develop business cases and oversee monthly/quarterly forecasting and reporting. This role will play a crucial role in guiding strategic decision-making on key P&L drivers.
Responsibilities
- Build and lead a team of highly engaged finance professionals
- Support the business in planning and develop team targets and OKRs
- Conduct financial analysis, forecasting, and budgeting for marketing activities, including ROAS, LTV/CAC, and overall marketing spend
- Perform scenario analysis to assess financial impact of various marketing strategies and investments
- Provide recommendations to optimize spend
- Collaborate with cross-functional teams to develop business cases to optimize sales team go-to-market
- Oversee monthly/quarterly forecasting and reporting
- Analyze and synthesize financial results and communicate key messages to internal stakeholders
- Develop financial models that guide our strategic decision-making on key P&L drivers
Requirements
- 12+ years of FP&A experience
- Track record of building and leading inspiring high-performance teams
- Experience working with marketing & growth teams
- Excellent verbal and written communication skills, with ability to tell the story beyond the numbers
- Ability to translate financial analysis into clear and insightful recommendations
- Bonus points if you have experience working for a consumer tech company, marketplace a plus
- Bonus points if you have experience within a public company environment
Benefits
- Virtual-first working model coupled with in-person events
- 20+ company-wide holidays including two week-long shutdowns
- Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila
- Stipends for remote work support, home office set-up and Thumbtack services (North America)
- WiFi reimbursements
- Cell phone reimbursements (North America)
- Employee Assistance Program for mental health and well-being