Senior Digital Operations Manager (Cannabis Industry)

Blaze.Nyc • Los Angeles, CA

409d • $75,000 - $75,000 • Remote

About The Position

The Senior Digital Operations Manager will play a crucial role in managing and optimizing digital platforms for a leading company in the cannabis industry. This position focuses on enhancing online presence through high-performance websites and seamless integration of marketing platforms, ensuring compliance with industry regulations while driving user engagement and operational efficiency.

Requirements

• Bachelor's degree in Computer Science, Information Technology, Digital Marketing, or related field.
• Minimum of 5 years of experience in digital operations, web development, or technology consulting, ideally within e-commerce or highly regulated industries.
• Proficiency in web development languages (HTML, CSS, JavaScript), CMS platforms (e.g., WordPress, Shopify), and familiarity with integrating CRM, analytics, and email marketing tools.
• Experience working within regulated environments is highly preferred.
• Proven ability to lead digital projects, manage timelines, and communicate effectively with both technical and non-technical stakeholders.
• Strong problem-solving skills and a data-driven mindset with experience using analytics tools (Google Analytics, HubSpot, etc.) to optimize performance.

Nice To Haves

• Experience in the cannabis industry or knowledge of cannabis regulations is a strong plus.
• Interest or experience in the cannabis industry with a desire to stay informed on industry trends and customer expectations.

Responsibilities

• Oversee the development and maintenance of high-performance, responsive websites.
• Supervise remote talent to ensure site functionality, uptime, and security, implementing best practices to prevent downtime and data protection.
• Collaborate with design and product teams to enhance UX/UI, ensuring it is accessible, compliant, and optimized for customer engagement.
• Regularly perform site audits and troubleshooting, with the agility to address issues promptly.
• Oversee the integration and directly manage marketing platforms, including CRM, e-commerce, email marketing, and analytics tools, for a streamlined customer journey.
• Work with internal teams to execute data-driven strategies for digital campaigns and customer acquisition.
• Ensure all platforms function cohesively to support business goals, from lead generation to post-purchase customer experiences.
• Implement and manage tracking and analytics to gather actionable insights on performance, user behavior, and trends.
• Develop solutions that meet cannabis-specific regulatory requirements, including age-gating, content restrictions, and geographical limitations.
• Stay updated on industry regulations and ensure digital channels comply with all state and federal guidelines.
• Lead technical initiatives and projects related to digital strategy, providing recommendations for tech stack improvements and scaling operations.
• Collaborate with cross-functional teams, including marketing, sales, and product, to translate business objectives into functional, scalable solutions.
• Document technical processes and best practices, building a foundation for future tech development and integration.
• Utilize data and user insights to drive strategy, optimize digital content, and recommend enhancements for improved engagement.
• Test and iterate on web pages, digital ads, and email templates to improve conversion rates and align with business KPIs.
• Identify emerging trends and tools in the cannabis and digital tech spaces, proposing relevant updates to stay ahead of competitors.

Benefits

• Competitive compensation package
• Flexible working options, including hybrid remote work
• Opportunities for growth and advancement in a high-impact industry
• Health, dental, and vision benefits (After 6 month trial period)
• Company-sponsored professional development and training

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree