Senior Digital Marketing Analyst

Constant Contact • Waltham, MA

286d • $80,400 - $100,500

About The Position

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started! Constant Contact's Digital Marketing Analytics team is expanding and looking to drive CTCT's next phase of growth through data utilization, impactful analysis, and collaboration with our teams throughout the marketing and sales organization. An ideal candidate for the Sr. Analyst, Digital Marketing role must have an analytical and technical mindset and have exceptional teamwork skills, as they will be working closely with our Digital Marketing team on channel and website performance data analysis and collaborative strategy insights. Reporting to the Director, Digital Marketing Analytics, you'll be immersed in marketing measurement analysis and insights generation.

Requirements

• 3+ years of experience in data analysis or a similar role, preferably in the technology, marketing, or SaaS industry
• Prior experience managing digital marketing campaigns/channels with a strong understanding of digital marketing tactics a must
• Agency or in-house marketing analysis experience is required
• A passion for great work with the vision, instincts, and tenacity to make analytics happen
• Analytical and technical mindset with strong organizational, problem-solving, and decision-making skills
• Experience with Google Marketing Platforms (GA4/GA360, CM360, etc). Non-360 experience also acceptable
• Development of tagging/tracking for multi-touch attribution (UTM codes, custom tracking parameters)
• Experience with marketing technology platforms (tag management and CDPs)
• Experience writing SQL to pull data from warehouses (BigQuery, Snowflake, etc.)
• Comfortable working both independently and collaboratively with marketing campaign owners and stakeholders, and website teams
• Bachelor's degree (preferably in a quantitative field such as business, math, statistics, marketing or computer science)

Responsibilities

• Analyze data to generate optimization insights for the marketing funnel by tracking lead generation, conversion rates, and campaign ROI to maximize demand generation impact
• Monitor and provide campaign optimization opportunities for paid media performance, including SEM, paid social, and display, ensuring budget efficiency and maximizing ROAS
• Provide insights into organic search/owned/earned performance trends to enhance demand generation strategy
• Support the measurement of all aspects of digital marketing inclusive of ad platforms, web and landing pages, testing (ad platform and website), CRO, etc.
• Analyze data to generate insights that enable channel strategy leads and site experience managers to respond to platform, market, and product changes to adjust strategy quickly
• Ensure marketing data accuracy through the proper tracking and tagging framework implementations
• Coordinate report builds/updates with our centralized BI team that will allow the Digital Marketing team to rapidly identify trends and improve efficiency
• Extract data from a data warehouse using SQL and partner with our Data and Analytics team on more complex data projects (including MTA, MMM, ELTV, incrementality, etc.)
• Learn and grow your analytics skills as Constant Contact continues to drive the future of marketing platforms for small and medium businesses

Benefits

• Health and welfare benefits including paid leave
• Potential for additional on target commission pay or bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree