Senior Communications Specialist, Program Marketing - 901 Hybrid (TEMP)

Telecare • Alameda, CA

298d • $75,000 - $87,000 • Remote

About The Position

At Telecare, we believe the strength of our organization sits in the hands of our leaders and staff. The Senior Communications Specialist, Program Marketing is a key position in driving the organization's success. The ideal candidate for the Senior Communications Specialist, Program Marketing role is someone who is a strong complement to the Telecare culture and exhibits behaviors that demonstrate alignment with Telecare's values and operational excellence. The ideal candidate will be someone who brings passion, thoroughness, and creativity to their work; is committed to supporting Telecare's vision, mission, and values; and seeks to make a difference in the lives of the people we serve. The Senior Communications Specialist, Program Marketing is a mid-level communications role that focuses on supporting Telecare's behavioral health programs to maintain and strengthen their marketing materials for all appropriate stakeholders, generate referrals, manage their online and community reputations, and be financially effective and successful. This position is hybrid, with approximately 50% of the role being fully remote and 50% being field-based, either at the corporate office or working in the field at programs.

Requirements

• Bachelor's degree in communications, marketing, journalism or related field.
• 8+ years of experience in a similar role or related position.
• Proven ability to develop and implement effective, multi-channel lead development and marketing campaigns to support healthcare providers and programs.
• Proven ability to develop and implement paid and earned media efforts.
• Proven ability to develop and implement online visibility and reputation management efforts.
• Must be at least 18 years of age.

Responsibilities

• Demonstrate Telecare's mission, purpose, and values in everyday language and contact with internal and external stakeholders.
• Plan, manage, monitor, and measure program marketing efforts, in alignment with Telecare's mission, vision, values, strategic priorities, and program or regional requirements.
• Develop, produce, and distribute program marketing materials, from inception to completion, including content planning; online and in-the-field research and interviewing; and writing, editing, proofing, graphic design, and video editing.
• Empower Telecare's regional- and program-level operations leaders to effectively utilize available materials.
• Support Telecare's development and executive team with regional and individual program materials to support broader business development efforts.
• Partner with communications leadership to manage and optimize program marketing systems and processes.
• Collaborate on the maintenance and organization of communication assets and content for easier self-service and re-use.
• Partner with communications team members and other stakeholders to streamline and improve communication processes and practices for greater efficiency and self-sufficiency.
• Collaborate on maintaining brand and messaging standards, and ensuring communications quality, consistency, and accuracy.

Benefits

• Expected starting wage range is around $75k - $87k annually.
• Telecare applies geographic differentials to its pay ranges.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Ambulatory Health Care Services
• Education Level: Bachelor's degree