Product Marketing Manager, Premium Growth

LinkedIn • Mountain View, CA

331d • $97,000 - $151,000

About The Position

This role will be based in San Francisco, New York or Chicago. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Join LinkedIn's fastest growing subscription business, LinkedIn Premium, and take it to the next level. As a Product Marketing Manager, Premium Growth you will shape the LinkedIn Premium subscription acquisition funnel across marketing channels and product touchpoints to deliver the right message, with the right offer, to the right customer at the right time. Leveraging audience insights, you'll collaborate with cross-functional stakeholders - including marketing ops, product managers, and data scientists - to identify, nurture, and convert prospective customers who can achieve their goals faster with Premium. You'll establish growth targets and socialize Marketing's impact and ROI with finance and business operations partners. You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement. Research has shown that diverse teams produce the best outcomes, and in LinkedIn Premium Product Marketing, we take that learning to heart. We welcome diversity in all of its forms and work every day to create an inclusive culture.

Requirements

• BA/BS degree or equivalent experience
• 4+ years of experience in consumer product marketing or growth marketing, with a focus on user acquisition

Nice To Haves

• Track record of designing, executing, and iterating A/B tests; analyzing and translating data into business and customer insights; and communicating learnings broadly to inform business strategy
• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
• Exceptional collaboration skills to connect with wide set of cross-functional teams (product management, design, and data science teams); experience building new connections quickly and working together to craft a more fully realized answer
• Demonstrated experience operating proactively in ambiguity, self-starter who can manage through open-ended situations in a fast-paced startup environment
• Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders

Responsibilities

• Identify and prioritize opportunities to grow the subscriber base for Premium business
• Utilize understanding of target audience segments and their preferred buying experience across consideration, purchasing, and onboarding to acquire and retain subscribers
• Partner closely with product management, data science, and marketing partners to test and launch strategic, envelope-pushing initiatives that drive subscription growth
• Activate data partners to test and implement new impact measurement techniques, to capture marketing's impact
• Influence cross-functional teams across business operations, monetization strategy, product, and marketing to unlock commercial innovation around subscriptions pricing, packaging, and positioning
• Set ambitious marketing channel's financial targets and oversee full-funnel performance reporting for executives

Benefits

• Annual performance bonus
• Stock options
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees