Product Marketing Manager I

General Motors • Irving, TX

292d • Hybrid

About The Position

If you're driven to get results and would like to collaborate within a growing and fast-paced digital marketing team, then GM Financial may be the right place for you. The Product Marketing Manager I will lead and implement marketing strategies to drive awareness, engagement and affinity with B2C/B2B customers. This team member will help execute go-to-market strategies for a variety of initiatives that support business goals. You will assist in identifying customer needs, wants and expectations, to inform personalized experiences that exceed customer expectations and meet business objectives. You're a collaborator who builds strong partnerships across the GM Enterprise to deliver consistent business value to GM, GM adjacencies, the brands, and GMF. You're will work closely with key business stakeholders, developers, UX designers, marketers, analytics teams and operations leaders. You will be knowledgeable about GM Financial' s key digital channels and will be recognized as an advocate for putting the customer at the center of everything we do.

Requirements

• Experience in lifecycle marketing, account management, product marketing, product management, road mapping, and agile methodologies
• Experience working within a matrix organization and collaborating with business stakeholders, user experience teams, project managers, developers, etc
• A proven track record of project execution, completing campaigns or projects on time and on budget
• Ability to assemble and interpret data to create business insights
• Good interpersonal, communication (verbal and written), cross-collaboration and team skills
• Ability to adapt and change as need and multitask while staying focused on the needed business outcome
• Ability to understand complex issues and identify and communicate the situation at a high level

Nice To Haves

• 3rd party vendor management and auction processes experience preferred

Responsibilities

• Execute high profile marketing initiatives that align with the business needs and create an exceptional customer experience
• Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives
• Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints
• Build and manage communications and relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B strategies
• Influence high-level prioritization of marketing initiatives to ensure the best business results
• Participate in the planning for the future direction of B2C/B2B channels and features
• Measure, assess and report on the effectiveness of campaigns and the various tactics and collateral assets
• Understand the vision, strategic priorities and goals of the organization, translating them into a roadmap of features and enhancements that provide remarkable customer experiences

Benefits

• 401K matching
• bonding leave for new parents (12 weeks, 100% paid)
• tuition assistance
• training
• GM employee auto discount
• community service pay
• nine company holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree