Partner Marketing Manager
GoCardless
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Posted:
August 29, 2023
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Onsite
About the position
The job overview for this role is to be responsible for the development and delivery of go-to-market initiatives for the integration partners of GoCardless. This includes running key campaigns, designing marketing collateral, and executing marketing initiatives through partner and GoCardless channels. The role involves deepening relationships with strategic partners' marketing teams and collaborating with them to market GoCardless to their customer base. The successful candidate will be responsible for developing messaging, running campaigns, and creating demand for the joint value proposition.
Responsibilities
- Develop and deliver go-to-market initiatives for integration partners
- Run key campaigns with strategic partners
- Design marketing collateral and run marketing initiatives
- Deepen the relationship with strategic partners' marketing teams
- Collaborate with strategic partners to market GoCardless to their customer base
- Develop messaging around joint value proposition
- Run campaigns to create and scale demand
- Plan and execute a digital-first plan with partners
- Collaborate with Partner Account Managers on go-to-market plans
- Build co-marketing initiatives and demand generation campaigns
- Align with partnerships team on sales enablement initiatives
- Own the delivery of key events for strategic partners
- Support development of communications to integration partners
- Regularly report on performance and make optimization recommendations
- Collaborate on the effective utilization of Partnerships Budget
Requirements
- Fluent in French and English, with proficiency in Spanish
- Substantial experience in partner marketing, preferably in a B2B tech environment
- Data and results-driven, with a holistic view of partner strategy
- Experienced in working with diverse partners and delivering scalable growth
- Ability to work autonomously with an international mindset
- Excellent understanding of marketing trends and tools
- Strong collaboration and cross-functional skills
Benefits
- Wellbeing support and medical cover
- Work away scheme allowing up to 90 days of work outside of the country of residence
- Adaptive working for flexible work arrangements
- Equity for permanently employed GCs
- Parental leave
- Generous holiday allowance
- 3 annual volunteer days
- 4 annual business-wide wellness days (GC Fridays)
- Diverse and inclusive work environment
- Commitment to sustainability and reducing environmental impact