Marketing Associate, John Murray Press

Workman Publishing • Philadelphia, PA

270d • $48,000

About The Position

John Murray Press Specialist, an imprint of Hachette, is seeking a Marketing Associate to join our team. This is a great opportunity for an energetic marketer to contribute to a growing program by driving online discoverability, community engagement, and sales of both trade and professional books covering a range of topics in business, religion, language learning and linguistics, general interest, science, health and wellness, and more. Key to success will be driving a strategy that represents astute use of resources, builds sales, and yields a positive return on investment. The ideal candidate will have at least 1-3 years' experience in marketing, especially, social media, digital and print asset creation, SEO and content marketing. Candidates with book publishing experience, are strongly preferred, however, product marketing experience will also be considered. The role is a hybrid role (three days in office, two remote) based in Hachette Book Group's Philadelphia office and would require a close working relationship with the Hachette teams in New York and London. We welcome applications from people who share our values and have a commitment to creating positive social change.

Requirements

• Completion of a four-year degree (or equivalent)
• 1-3 years of digital marketing experience, preferably in the book, library, and/or education marketplace
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings
• Proficiency in Microsoft Office Suite
• Proficiency in Adobe Create Suite (especially Photoshop and InDesign)
• Knowledge of Social Media applications for digital marketing campaigns (especially Twitter, LinkedIn, and Facebook)
• Must be able to work both independently and as part of a team
• Excellent organizational skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail
• Demonstrated commercial awareness
• Working knowledge of Wordpress, Squarespace, HTML a plus

Responsibilities

• Responsible for 85-90 books per year
• Serve as marketing point of contact for editors, authors, production, and sales teams
• Provide service to authors to maximize their reach, including creating email, print, and online materials to help drive sales
• Design and create marketing materials, including print and digital collateral for authors and imprints
• Produce seasonal catalogs, sell sheets, and advance reading copies (ARCs)
• Liaise with New York and London teams and ensure regular communication between the groups
• Provide market analysis and recommendations
• Plan marketing campaigns for titles across all imprints
• Create and deliver digital marketing campaigns for key titles; measure ROI on campaigns; drive pre-orders and on publication book sales through digital marketing
• Manage CMS for digital marketing campaigns
• Budget, execute and track imprint marketing spend by year
• Plan and attend trade shows and conferences as applicable to showcase publisher's key titles
• Build brand recognition for publisher in US
• Maintain/update mailing lists and critical systems
• Work with freelance and author-hired publicists to coordinate campaigns and ensure lines of communication remain open between all parties
• Prepare and distribute press releases, media kits, review mailings, follow up on all leads for key titles
• Maintain/update press contact database and client files
• Assist with planning, production and execution of local, national events and campaigns
• Provide tracking and reporting on campaigns, outreach, and execution

Benefits

• medical
• dental
• vision
• basic and supplemental life
• short-term and long-term disability
• accidental death and dismemberment
• critical illness
• hospital indemnity
• long-term care
• health and dependent care FSA
• commuter benefit plan
• employee assistance program
• tuition reimbursement
• travel assistance
• 401(k)
• discretionary bonus program
• PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
• group discounts on auto and home insurance and legal services

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Publishing Industries
• Education Level: Bachelor's degree