Mgr Trade Development SGWS MD

Southern Glazer's • Rosedale, MD

411d • $87,000 - $115,300

About The Position

The position serves as the primary liaison between the local market and designated suppliers, focusing on developing strategic direction for supplier priorities to meet volume and value targets. The role involves creating marketing programs, executing sales promotions, and ensuring alignment with brand strategies while managing local marketing funds and utilizing analytic tools to identify market opportunities.

Requirements

• Bachelor's degree in a related field or equivalent combination of education and experience.
• Five years of relevant experience.
• Ability to obtain and meet industry licensing requirements as needed.
• Valid driver license and secure auto-liability insurance by state laws.
• Good knowledge of Commercial Finance and Pricing practices.
• Knowledge of applicable state regulations and adult beverage market dynamics.
• Proficient in word processing, spreadsheet, database, presentation software, and specialized business applications software.
• Strong interpersonal skills to establish and maintain effective working relationships.
• Understanding of wine and spirits, including regions/varietals and product/food pairing techniques.
• Ability to manage multiple projects/priorities on tight deadlines with high-quality output.
• Strong analytical, verbal, and written communication skills.

Responsibilities

• Create marketing programs for use in the field and present new program ideas to senior leadership.
• Plan, execute, and evaluate sales promotions and marketing of brands.
• Deliver marketing brand plans to management teams.
• Take a lead role in supplier planning initiatives, including supplier meetings and business reviews with SGWS leadership.
• Ensure all retail programs align with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance.
• Set program objectives and measure ROI with a KPI scorecard.
• Oversee funds related to local marketing and brand planning.
• Utilize various analytic tools to identify local market intelligence and opportunities.
• Ensure all program tracking is accurate and aligns with regional and individual state reporting.
• Support POS/VAP planning and buys.
• Coach, direct, and counsel team on overall performance; define expectations and monitor progress.
• Attract, retain, and motivate the team to maintain an engaging work environment.

Benefits

• Comprehensive medical and prescription drug coverage
• Dental and vision plans
• Tax-saving Flexible Spending Accounts
• Disability coverage
• Life insurance plans
• 401(k) plan
• Tuition reimbursement
• Wellness program
• Parental leave
• Vacation accrual
• Paid sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree