Media Planner / Analyst (Google)

The Media Planner will join the Performance Marketing Team at Songfinch to execute, report, and optimize paid social media campaigns. They will be responsible for campaign setup and management on platforms such as Meta, Google, and TikTok, with a focus on driving customer acquisition and maximizing return on ad spend. The ideal candidate should have 2-3 years of experience in paid media, a strong understanding of tracking tools and analytics, and excellent communication skills. They will work closely with the Senior Marketing Specialist and the data team to develop campaigns, analyze performance, and forecast sales.

• Run campaigns on paid social media platforms
• Set up and manage campaigns on paid social media platforms
• Provide insight into targeting, creative, or landing page tests that unlock performance
• Work cross-functionally with the creative team to develop new ideas and landing pages for personalized customer experiences
• Forecast monthly, quarterly, and annual sales, spend, and ROAS
• Be accountable for executing responsibilities and asking for help when needed
• Have 2-3 years of experience in paid media with large budgets, with an emphasis on Google
• Have a strong understanding of UTMs, attribution, pixels, and other tracking tools
• Use Amplitude, Segment, Google Analytics, and social platforms to gather data
• Handle ambiguous analytical situations, make and evaluate assumptions, and present findings to others
• Have excellent written, verbal, and communication skills, with an understanding of how to tell a story through data
• Preferably located in Chicago

• 2-3 years of experience in paid media with large budgets, with an emphasis on Google
• Strong understanding of UTMs, attribution, pixels, and other tracking tools
• Experience leveraging Amplitude, Segment, Google Analytics, and social platforms to gather data
• Experience with ambiguous analytical situations, making and evaluating assumptions, and presenting findings to others
• Excellent written, verbal, and communication skills along with an understanding of how to tell a story through data
• Chicago location preferred

• Opportunity to be part of a company that believes in the power of music to change lives
• Chance to work with over 2000+ artists
• Focus on scaling digital advertising and DTC performance marketing
• Opportunity to work with key analytics such as ROAs, CTR, CPC, CPA
• Involvement in executing, reporting, and optimizing paid social media campaigns
• Ability to drive customer acquisition on platforms like Meta, Google, TikTok, etc.
• Emphasis on Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS)
• Ownership of specific paid media channels and campaign execution
• Collaboration with the Senior Marketing Specialist and data team
• Involvement in campaign setup and management on paid social media platforms
• Insight into targeting, creative, and landing page tests
• Collaboration with the creative team to develop personalized customer journeys
• Forecasting monthly, quarterly, and annual sales, spend, and ROAS
• Accountability in executing responsibilities and seeking help when needed
• 2-3 years of experience in paid media with large budgets, with an emphasis on Google
• Strong understanding of UTMs, attribution, pixels, and tracking tools
• Experience with data gathering tools like Amplitude, Segment, Google Analytics, and social platforms
• Ability to handle ambiguous analytical situations and present findings
• Excellent written, verbal, and communication skills
• Chicago location preferred
• Inclusive and welcoming environment for all employees
• Embrace diversity in hiring and day-to-day business operations