Marketing Technology Business Analyst

Wells Fargo • Wilmington, DE

258d • $96,600 - $171,800

About The Position

Wells Fargo is seeking a Marketing Business Analyst (Lead Business Execution Consultant) within the Enterprise Marketing Services product group. This team focuses on supporting and enhancing the marketing technology used by marketing partners through simplification, controls and improved effectiveness. In this role, you will define and communicate business needs for marketing technology platforms by leading requirements gathering and analysis. You will collaborate with stakeholders (strategists, users, product managers, technology, and risk) to understand business needs, gather requirements, and document them. You will focus on specific marketing content products such as Salesforce Marketing Cloud used to develop and deliver enterprise-wide email campaigns and Local Listings, to enable a high level of accuracy with its location information provided to publishers such as Google and Apple. You will assist with managing the product backlog, documenting and prioritizing features based on business impact and user needs. You will develop and document business process models, propose technical and process solutions, and implement them via agile team structure. You will communicate findings, recommendations, and project updates to stakeholders, ensuring clear alignment and collaboration across teams. You will provide support throughout the entire product lifecycle, from initial scope development to ongoing releases and improvements.

Requirements

• 5+ years of Business Execution, Implementation, or Strategic Planning experience.
• Ability to identify problems, analyze root causes, and propose effective solutions.
• Ability to gather and analyze data, identify patterns, and draw meaningful conclusions.
• Strong verbal and written communication skills.
• Familiarity with product management methodologies, tools, and concepts.
• Experience working in a product agile environment.
• Familiarity with tools such as Salesforce Marketing Cloud.
• Knowledge and understanding of the marketing process used to create marketing programs.
• 3+ years of Marketing, E-business, Digital Marketing, Digital Platform experience.

Nice To Haves

• Experience working across large, multi-business organizations.

Responsibilities

• Define and communicate business needs for marketing technology platforms by leading requirements gathering and analysis.
• Collaborate with stakeholders to understand business needs, gather requirements, and document them.
• Focus on specific marketing content products such as Salesforce Marketing Cloud.
• Assist with managing the product backlog, documenting and prioritizing features based on business impact and user needs.
• Develop and document business process models, propose technical and process solutions, and implement them via agile team structure.
• Communicate findings, recommendations, and project updates to stakeholders.
• Provide support throughout the entire product lifecycle.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree