Marketing & Resident Experience Specialist - Villas at Babcock

American Campus Communities • San Antonio, TX

427d

About The Position

The Marketing and Resident Experience Specialist at American Campus Communities is responsible for maximizing revenue and driving occupancy through strategic marketing and leasing efforts. This role involves balancing marketing initiatives with comprehensive leasing responsibilities, enhancing resident engagement, and overseeing community events to create a vibrant living environment that maintains high occupancy and retention rates.

Requirements

• 2 years' of experience in leasing, marketing, or sales
• Experience in reading, analyzing and interpreting general business correspondence and leasing documents.
• Experience writing routine reports and correspondence.
• Prior experience in the student housing industry preferred.
• Bachelor's degree in marketing, business, or similar field preferred.
• Social media experience preferred.

Responsibilities

• Maximize revenue and drive occupancy through marketing efforts, exceptional customer service, and leasing execution.
• Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining show rooms, and completing prospect and future resident follow-up.
• Give informative property tours to potential prospects onsite and create value by anticipating needs and addressing objectives to close the tour.
• Maintain accurate and current prospect traffic and leasing data in all required systems and platforms; complete administrative requirements for move-ins and move-outs to company standard.
• Assist with office administrative tasks, including package management.
• Coordinate the planning, preparation, and implementation of all lease up events (athletic events, housing fairs, orientations, open houses, etc.), renewal events, and resident programs.
• Execute the established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve the budgeted occupancy and revenue; this includes using traditional, digital, and social marketing mediums.
• Create and post engaging and visually appealing social media content for all approved company channels in accordance with company standards.
• Audit property websites and digital channels and listings for accuracy and expected visual standards.
• Produce and submit all required reporting to supervisor and support teams for approval to distribute as needed.
• Coordinate room assignments and roommate matching, where needed.
• Build and maintain relationships with local business, community leaders, university partners, etc.
• Remain knowledgeable of market trends, market performance, new construction in area, enrollment, etc.
• Partner closely with service team to ensure property is consistently well-maintained and meets curb appeal standards.
• Other duties as assigned by manager.

Benefits

• Dental
• Vision
• 401(k)
• Medical & Dependent Care Flexible Spending Accounts
• Life Insurance
• Sick Leave
• Paid Time Off
• Paid Maternity Leave
• Health Insurance
• Short Term & Long Term Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Real Estate
• Education Level: Bachelor's degree