About the position
Pacific Life is investing in bright, agile, and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We're actively seeking a talented Marketing Relationship Manager to join our Marketing Strategy Team in Newport Beach, CA or Omaha, NE. This role can be on-site or hybrid. As a Marketing Relationship Manager, you will fill an existing role on the Marketing Strategy Team as part of Pacific Life's Consumer Markets Division (CMD). You will play a key role in the division's growth and long-term success by developing the strategy and implementing marketing campaigns that support our key Life distribution relationships. Additionally, you will be the main point of contact within marketing for our Strategic Partnerships and Sales teams. The role will focus on partnering with our key accounts and sales teams to understand our top relationships so that we can provide targeted messaging, product positioning and education tailored to the Independent Producer Channel, helping us to grow the relationship and achieve sales goals. Your colleagues will include Product Marketing Strategists, Relationship Managers, Value-Add Marketers, and fellow Marketing professionals. You will be partnering with many functional areas within the Consumer Markets Division to ensure the successful delivery of the marketing campaigns and strategic initiatives. This position is the point-person on marketing initiatives that is expected to use their market knowledge to understand the vision, define goals, develop communication plans, and execute on marketing strategies. This includes developing and maintaining a marketing roadmap tailored to specific needs of a distribution channel.
Responsibilities
- Develops marketing strategies, help align resources and execute marketing campaigns.
- Provides scope and helps to consolidate background information on marketing resource requests, especially when driven by internal accounts or sales distribution channels.
- Responsible for communicating with all stakeholders and make sure goals are clear and the vision is aligned with business objectives.
- Lead the communication of campaign progress to leadership as well as the performance during and after campaign conclusion.
- Create and maintain marketing's backlog items and prioritize these items based on the overall strategy and business objectives.
- Help drive sales in assigned channels through consultative direction conducted through collaborative discussions with internal and external sales and marketing contacts.
- Use account knowledge and strong communication skills to anticipate problems or address account needs.
- Maintain a positive and flexible attitude while juggling changes in scope, budget, and timeframe as marketing initiatives are often time dependent.
- Responsible for evaluating and communicating progress and performance of marketing initiatives. Works with digital marketing and other departments to gather and share applicable data.
- Travel periodically with recruiters and sales management.
- Requires in-depth knowledge and experience and uses best practices and knowledge of internal or external business issues to improve products or services.
- Solves complex problems; takes a new perspective using existing solutions.
- Works independently, receives minimal guidance.
Requirements
- 5+ years marketing experience in Life Insurance and related products.
- Developed integrated strategic marketing plans focused on creating awareness, engagement and demand with clients.
- Excellent oral and written communication, time management, and organizational skills.
- Able to work in a team or independently and adapt to changing priorities.
- Familiarity with marketing technologies, such as CRM software (Salesforce preferred), sales enablement tools, marketing automation platform (Salesforce Marketing Cloud preferred), social media management, and analytics platforms.
- Understands how to use data and analytics to make decisions.
- Strong collaboration skills and ability to work across functional areas.
- Ability to build relationships, influence people and motivate teams.
Benefits
- Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents.
- Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off.
- Paid Parental Leave as well as an Adoption Assistance Program.
- Competitive 401k savings plan with company match and an additional contribution regardless of participation.
