Marketing/Public Relations Manager

American Niagara Hospitality • Niagara Falls, NY

447d • $54,080 - $62,400

About The Position

The Marketing/Public Relations Manager at American Niagara Hospitality is responsible for developing and implementing a comprehensive media and community relations program aimed at enhancing the property's sales and marketing efforts. This role focuses on building brand awareness, managing public relations, and ensuring effective communication with the public and community to support business objectives.

Requirements

• 1 year of writing skills experience (preferred).
• Experience in public relations, marketing, or event management.

Nice To Haves

• Experience with social listening tools.
• Familiarity with WordPress.

Responsibilities

• Develop and implement an ongoing media and community relations program.
• Provide crisis communications assistance to properties.
• Build brand and property awareness to drive revenue.
• Collaborate with local, regional, and national resources to increase exposure for the property and restaurants.
• Solicit new media outlets and travel media individuals.
• Select opportunities for the property based on market conditions and needs.
• Use creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
• Maintain website content and update promotions to generate revenue.
• Manage the hotel's social media efforts, if applicable.
• Organize and conduct photo shoots for website content.
• Coordinate offers and information for publications and inserts regarding brand loyalty reward mailings.
• Develop brochure and property collateral materials.
• Participate in property imaging work, ensuring consistent brand messaging.
• Build and strengthen relationships with travel writers and local media.
• Conduct solicitation and maintenance calls to media.
• Develop relationships with e-commerce vendors and distribution channels.
• Provide communications channels with creative tools for public relations efforts.
• Assist in developing promotions for various campaigns.
• Evaluate new public relations opportunities for the property.
• Manage individual and group media visits.
• Identify and coordinate community service activities.
• Create contracts for location photo shoots and trade agreements.
• Direct creative print fulfillment, ensuring compliance with branding standards.
• Write hotel press releases and other content for media.

Benefits

• Health insurance
• Dental insurance
• Vision insurance

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Industry: Accommodation
• Education Level: No Education Listed