Marketing Operations Analytics Manager

The job overview for this position is that LendingTree is seeking a marketing operations analytics manager to support their marketing team. The ideal candidate should have a passion for technology, data, and analytics, and will be responsible for equipping the marketing team with reporting and capabilities to make informed decisions. They will also collaborate with marketing peers to enhance data activation and enablement capabilities, improve operational processes, and ensure accurate data for daily optimization decisions. The role requires 4+ years of experience in marketing operations or enablement roles, knowledge of various marketing channels and campaign types, and strong problem-solving skills.

• Construct reporting frameworks & track marketing KPIs across channels to determine business health and provide operational feedback.
• Enhance marketing testing framework implementation and measurement. This may include audience segmentation, landing page testing, and conversion rate optimization.
• Collaborate with marketing peers to ideate on data activation and enablement capabilities for advanced marketing automation and optimization.
• Communicate best practices to stakeholders in an easy-to-understand manner and improve processes to create a better operational structure.
• Ensure marketers have necessary and accurate data for teams to make daily optimization decisions.
• Enhance marketing tech stack and ensure all active platforms align with the current business structure.
• Document and share knowledge, contributing to the growth of overall team capabilities.

• 4+ years of experience in marketing operations or enablement roles
• Working knowledge of various marketing channels and experience working with them
• Familiarity with marketing campaign types and their key performance metrics
• Knowledge of SQL/R/Python or other data-retrieving program skills preferred
• Knowledge in using web analytics tools (Adobe Analytics, Google Analytics, etc.)
• Working understanding of Customer Data Platforms (we use Blueshift)
• Organized and able to clearly communicate technical or detailed information to non-technical audiences
• Strong problem-solving skills with the ability to develop elegant solutions for complex problems
• Ability to work autonomously and guide tasks across multiple teams
• Strong understanding of marketing processes, methodologies, and tools, with a proven track record of success in developing and implementing operational standards.

• Competitive salary and benefits package
• Opportunity to work with a world-class performance marketing organization
• Chance to support a company in the financial services marketplace industry
• Access to reporting and capabilities for making sophisticated marketing decisions
• Collaboration with marketing peers for data activation and enablement
• Improvement of operational structure and processes
• Access to necessary and accurate data for daily optimization decisions
• Enhancement of marketing tech stack
• Opportunity to contribute to the growth of overall team capabilities
• Working knowledge of various marketing channels and strategies
• Familiarity with marketing campaign types and key performance metrics
• Knowledge of SQL/R/Python or other data-retrieving program skills preferred
• Experience using web analytics tools
• Working understanding of Customer Data Platforms
• Ability to clearly communicate technical or detailed information to non-technical audiences
• Strong problem-solving skills
• Autonomy in guiding tasks across multiple teams
• Strong understanding of marketing processes, methodologies, and tools
• Opportunity to work in a fast-paced, entrepreneurial company
• Collaborative and high-energy work environment
• Promotion of diversity and inclusion