Marketing Manager (Part-time) in Walnut Creek, CA | Berkeley Design Technology, Inc

Berkeley Design Technology • Oakland, CA

270d • Remote

About The Position

The Embedded Vision Alliance is seeking an experienced, talented, and energetic Marketing Manager to drive our marketing program for the Alliance and its various events. This role involves a mix of B2B and B2C marketing, focusing on Alliance membership, event exhibits, and sponsorships, while also marketing events directly to attendees. The position will be supervised by the General Manager and is part-time, with a similar full-time role available.

Requirements

• 5-10 years of experience in marketing programs for high-tech companies or events.
• Proven experience with marketing strategy, event marketing, email marketing, and social media marketing.
• Familiarity with internet advertising, PR, and executive communication programs.
• Experience with partner marketing for events.

Nice To Haves

• Familiarity with Salesforce, MailChimp, HootSuite, LinkedIn, and Twitter.
• Strong analytical skills and comfort with numbers.
• Excellent oral and written communication skills.
• Outstanding attention to detail and organizational skills.

Responsibilities

• Own the overall Alliance marketing strategy, including messaging for the Alliance and events.
• Identify effective channels to reach potential new Alliance Member companies.
• Drive a go-to-market plan defining audience segments and an integrated, multi-touch approach.
• Develop and formalize a marketing calendar with a series of marketing activities.
• Create marketing content including brochures, infographics, and whitepapers.
• Manage web presence for major conferences, trainings, and related events.
• Execute email campaigns and manage social media presence on LinkedIn and Twitter.
• Oversee internet advertising efforts using Google AdWords and LinkedIn.
• Drive event-specific marketing for the Embedded Vision Summit, Embedded AI Summit, training classes, meetups, and webinars.

Benefits

• Part-time position with potential for expansion.
• Flexible work arrangements, including a day of work-from-home when needed.
• Pay commensurate with experience.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 1-10 employees