Marketing Manager, Japan

We are seeking a B2B Marketing Manager to join our team in Tokyo. The ideal candidate will have experience in multiple marketing disciplines, with particular expertise in marketing automation platforms. Reporting to the APAC Head of Marketing and Communications, the role involves planning and executing marketing and demand generation strategies, leading a marketing executive, and working closely with the sales and account management teams. The successful candidate will be able to create campaigns that generate high-quality demand and have excellent communication and analytical skills.

• Review the current Mintel marketing plan and strategy for the Japan market with both commercial leadership and APAC Marketing Head to make sure it addresses the business needs and is in the right direction with local insights
• Build trust and close working relationships with Japan commercial team and content team; provide constructive suggestions from a marketing point of view
• Plan and deliver quality demand campaigns that drive revenue
• Refine customer profiles and define problems that Mintel helps them solve
• Ensure marketing and sales messaging is clear, consistent, and concise
• Lead and manage the varying channel activations including live stream events and webinars, email, content, tradeshows, conferences, and partnerships.
• Build and optimise nurtures and campaigns within Marketo to nurture prospects into qualified leads
• Work closely with sales leaders to ensure excellent two-way communication and reporting around the revenue process for Japan markets.
• Seek out and manage marketing partnership opportunities
• Ensure effective lead management with commercial and rev ops.
• Utilize SalesForce to produce ongoing reports on marketing effectiveness and ROI for distribution to marketing and sales leadership on a regular basis
• Partner with PR, Content, Design, Product, and Research teams to deliver high-quality and effective campaigns and communications
• Work closely with peers and leadership to explore and test new growth marketing channels.
• Manage, guide, and mentor the marketing executive in Japan

• Minimum 8-10 years of experience in marketing roles, with 2-3 years people management experience, B2B marketing preferred
• Minimum 2 years of experience using marketing tools like Pardot, Marketo, or HubSpot.
• A self-starter with a strong desire to participate in and contribute to an entrepreneurial and commercially-focused organization. A "no job is too big or too small" mentality.
• Be an effective communicator, both written and verbal, especially in Japanese, with an ability to craft marketing messages. An effective presenter, with the ability to lead briefing sessions with senior stakeholders and partners
• Thrive in a fast-paced environment with multiple simultaneous tasks, tight deadlines and frequent high-volume periods
• Ability to work as part of a multi-disciplinary team
• Ability to work well within a team, as well as the ability to work independently and take ownership of projects/tasks
• Bring a creative, critical, and analytical approach to planning sessions
• Be able to multitask, prioritize, and meet deadlines
• Have meticulous attention to detail
• Previous experience with Salesforce, Marketo(or similar automation tools), GoTo Webinar, Zoom, WordPress, Google Docs/Sheets, Gmail and Microsoft Word, Excel, and PowerPoint