Marketing Automation Associate

Lark Technologies • Mountain View, CA

324d • $71,300 - $98,600

About The Position

At Lark Health, we're leading the way into a new era of cardiometabolic care, leveraging advanced AI techniques-including deterministic and generative models-to provide scalable, affordable, and compassionate care. We help our healthcare partners manage over 30 million lives and prevent conditions like obesity, hypertension, type II diabetes, and behavioral health. Our platform delivers real-time personalized counseling and health monitoring for each patient. By providing compelling and actionable insights, we empower every user to live happier, healthier lives. Come join our team! Lark is seeking a talented Marketing Automation Associate to join our growing team. This role requires deep hands-on execution within our marketing automation platform, spending the majority of your time building, optimizing, and managing campaigns to ensure seamless customer journeys. You will collaborate closely with the Senior Marketing Operations Manager and cross-functional teams to build, test, and improve marketing automation strategies that drive customer engagement, conversion, and retention across multiple channels, including email, SMS, push notifications, and more.

Requirements

• Experienced with the Braze marketing automation platform
• Understanding of SQL, HTML, and Liquid Logic
• Proficiency in using data to guide decisions, with experience in A/B testing and performance analysis
• Strong attention to detail, organizational skills, and a passion for process improvement
• Ability to work cross-functionally and communicate technical concepts to non-technical stakeholders
• Experience with tools like Google Analytics, Tableau, Looker, or similar reporting platforms is a plus
• 2+ years of experience in marketing operations/automation, lifecycle marketing, or a similar role

Responsibilities

• Build and launch automated enrollment and engagement campaigns across various marketing channels to increase engagement, conversion, and retention
• Partner with the Senior Marketing Operations Manager and Consumer Marketing team to support ongoing optimization and contribute to our in-house marketing expertise
• Collaborate with teams across marketing, product, and engineering to align automation strategies with broader business objectives
• Collaborate with creative teams for content creation and deployment
• Develop and maintain segmentation and targeting strategies to deliver personalized content to the right audiences at the right time
• Execute A/B tests and other experiments to refine and improve lifecycle marketing campaigns
• Track, analyze, and report on campaign performance, providing insights and recommendations for continuous improvement
• Help maintain marketing automation best practices, including data hygiene, segmentation logic, and integration with other systems
• Troubleshoot technical issues related to marketing campaigns and automation tools, and collaborate with internal teams or vendors to implement solutions

Benefits

• Comprehensive benefits package
• Participation in a bonus program
• Stock awards, where applicable

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Publishing Industries