Marketing as a Service Lead

RE/MAX • Denver, CO

216d • $88,000 - $96,000

About The Position

We are seeking a strategic and innovative Marketing as a Service (MaaS) Lead to join our team. This role is integral to modernizing our brand by evaluating, implementing, and managing marketing and concierge services tailored to support our franchisees and agents. The MaaS Lead will be responsible for identifying free and paid service offerings that provide measurable value, ensuring alignment with our brand's commitment to excellence and consumer trust. The ideal candidate should also understand product or software development cycles, as they will seamlessly manage numerous services, including integration and connections to core technology platforms—all with enthusiasm for KPIs, data and results!

Requirements

• 7+ years of experience in marketing, product management, or a related role, preferably within the real estate or franchise industry.
• Strong expertise in evaluating and managing third-party vendors and service providers.
• Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Data-driven mindset with experience analyzing performance metrics and making strategic recommendations.
• Excellent communication and interpersonal skills, with a proven ability to collaborate across teams and engage stakeholders.
• Knowledge of real estate marketing trends, tools, and technologies is a plus.
• Knowledge of kvCORE or BoldTrail technology is a plus, or similar tools that include CRM, website development, Design Center and content creation tools.

Nice To Haves

• MBA or equivalent experience preferred.

Responsibilities

• Research and evaluate marketing and concierge service providers to identify partners that align with the company's goals and brand values.
• Develop a portfolio of free and paid marketing services designed to meet the diverse needs of franchisees and agents, from branding and advertising to digital marketing and lead generation.
• Design service tiers and pricing models to ensure accessibility and scalability.
• Manage technical development and integration needs for marketing related services across the company's entire technology stack - singular platform + multiple solutions.
• Collaborate with senior leadership to align MaaS initiatives with broader brand modernization and growth strategies.
• Negotiate contracts and manage relationships with third-party vendors and service providers.
• Oversee the onboarding and integration of selected partners and services, ensuring smooth implementation and alignment with operational needs.
• Monitor performance and service quality of external vendors to ensure optimal outcomes for franchisees and agents.
• Develop and execute a roadmap for launching and scaling MaaS offerings, including timelines, milestones, and key performance indicators (KPIs).
• Work cross-functionally with marketing, technology, and education teams to promote and educate stakeholders about available services.
• Continuously evaluate the effectiveness of the services and make data-driven recommendations for improvement.
• Partner with franchisees and agents to identify their unique marketing challenges and provide tailored solutions.
• Act as a central resource for troubleshooting and resolving service-related issues.
• Provide ongoing training and support to ensure franchisees and agents maximize the value of MaaS offerings.
• Establish KPIs to measure the success and ROI of MaaS initiatives.
• Prepare regular reports for senior leadership, showcasing adoption rates, user satisfaction, and overall program impact.

Benefits

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Real Estate
• Education Level: Bachelor's degree