Marketing Analyst

State Employees' Credit Union • Raleigh, NC

252d

About The Position

As a Marketing Analyst, you will empower the Marketing team with data and insights through relevant marketing analytics that communicate objective achievement rates and quantify the impact of marketing activities on member success and organizational goals. A key focus of this role is supporting internal stakeholders by conducting various types of analytics for campaigns, platforms, and marketing channels, as well as creating effective dashboards to share relevant metrics and analysis. Additionally, you will assist in gathering and analyzing audience and market data through research, surveys, and feedback study. You will collaborate with Information Technology, Information Services, Business Intelligence, Digital and other departments as a representative of the Marketing Research and Analytics team, with a critical role in collecting, organizing, analyzing, interpreting, and visualizing data from multiple sources. You will help our go-to-market teams by developing reports, data models, and analytical tools for segmentation, benchmarking, trending, competitive intelligence, and by conducting multi-variate testing for campaigns, content, and communications.

Requirements

• Bachelors Degree in Data Science, Statistics, Research, Marketing, Advertising, Business, Communications, Computer Science or other related fields.
• 3-5 years of relevant experience.
• Ability to use data and analytics to evaluate assumptions, deliver recommendations, track objectives, and inform internal stakeholders.
• Broad knowledge of marketing and promotion methods.
• Experience creating surveys and conducting market research.
• Ability to collaborate and work in a cross-functional environment.
• Strong interpersonal skills with the ability to communicate in a clear manner.
• Highly organized with an excellent sense for priorities.
• Self-starter with the ability to work both independently and as part of a team.
• Outstanding attention to details while maintaining focus on larger goals.
• Comfortable creating and delivering presentations.

Nice To Haves

• Financial background or other highly regulated industry experience.
• Experience with visualization tools such as Tableau, Looker, PowerBI, etc.
• Experience in Adobe Analytics or Audience Manager.
• Experience with Qualtrics and creating/refining surveys.
• Experience with SAS tools like Enterprise Guide, etc.

Responsibilities

• Collect, analyze, and interpret data to evaluate the effectiveness of marketing efforts.
• Create dashboards, data visualizations, and campaign performance reports.
• Assist leadership in establishing a long-term strategy for marketing measurement and analytics.
• Conduct market research, surveys, and analysis to inform product and service optimization.
• Create measurement briefs to outline KPIs and goal metrics as part of creative brief process.
• Work as part of cross-functional teams to aggregate and analyze multiple channel data disciplines.

What This Job Offers

• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree