Market Research Analyst

Schoolsfirst Federal Credit Union • Tustin, CA

296d • $77,260 - $115,890

About The Position

This entry-level position provides an opportunity to learn foundational market research skills. You will assist in gathering and analyzing data to support business decisions, developing a strong understanding of market trends and Member behavior. Assists in market research for various committee meetings, providing competitive data on interest rates for loans, credit cards and offers to achieve business targets. Focuses on gathering, analyzing, and interpreting marketplace trends and Member data as input to marketing and product development strategies/plans for individual Members. Gathers and presents results of marketing campaigns only within business unit. Performs analyses and assists in making recommendations in the areas of product preferences, market penetration, market practices and trends. Assists with identifying opportunities for building predictive models. Researches market conditions to determine potential impact of a product. Identifies purchasing behaviors and brand loyalty. Manages, automates, and delivers reports, market competitiveness studies and methodologies to identify specific opportunities and risks tailored to Member-unique requirements. Responsible for developing SQL based reports used for collecting, synthesizing and analyzing Member information to support marketing campaigns, measure current, and forecast future, market activity and Member trends; and evaluate and provide the results of key organizational performance indicators. Develops and delivers standard reports to a wide range of stakeholders and performs ad-hoc analyses as needed to support business goals.

Requirements

• Bachelor's Degree or equivalent years of experience required.
• 1-3 years of previous related experience required.
• Intermediate knowledge of SQL (T-SQL or SnowSQL preferred).
• Proficiency in Python and R.
• Experience with Business Intelligence Platforms (Tableau, Power BI, Looker, or Similar).
• Proficient in Excel, PowerPoint, and Word.
• Familiarity with CRM Systems (Salesforce, Dynamics, HubSpot, or Similar).
• Understanding of descriptive statistics and basic probability concepts.
• Strong verbal and written communication skills.

Nice To Haves

• Demonstrated continuous improvement efforts.
• Detail-oriented with proven understanding of current data sources.
• Ability to craft creative solutions to business needs.
• Advanced analytics and financial skills.

Responsibilities

• Assist in gathering and analyzing data to support business decisions.
• Conduct market research for various committee meetings.
• Provide competitive data on interest rates for loans and credit cards.
• Gather, analyze, and interpret marketplace trends and Member data.
• Perform analyses and make recommendations in product preferences and market practices.
• Identify opportunities for building predictive models.
• Research market conditions to determine potential impact of products.
• Manage, automate, and deliver reports and market competitiveness studies.
• Develop SQL based reports for analyzing Member information.
• Deliver standard reports and perform ad-hoc analyses.

Benefits

• Diverse, Equitable, and Inclusive Hiring practices.
• Equal opportunity employer.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree