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The position involves gathering market data to provide written and verbal analysis, including presentations and reports that impact strategy on PulteGroup's community positioning. The role requires monitoring competitive activity for active and future projects, completing regular competitive market analyses, and managing market positioning studies for potential land transactions. Additionally, the position involves analyzing market demographics to identify consumer group preferences and trends, conducting in-depth fieldwork to understand market dynamics, and coordinating with the Market Research team. Collaboration with cross-functional teams and communication of market dynamics to Division leadership are also key responsibilities. The role contributes to and manages annual strategic planning and includes other duties as assigned.