Lead Influencer

Airbnb

328d • $160,000 - $200,000

About The Position

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more. We're seeking an experienced and versatile team contributor to support a communications team that is building visibility and advancing awareness for the unique benefits and proximity to culture that staying on Airbnb offers. The Lead Influencer will play a pivotal role in crafting and executing compelling stories and campaigns, ensuring that Airbnb remains at the forefront of audience consciousness. This entails inspiring discovery, elevating consideration, and fostering advocacy for the brand. The incumbent will take charge of developing and implementing a dynamic social influencer program designed to align seamlessly with overarching communications objectives and campaigns across a spectrum of platforms, including TikTok, Instagram, Twitter/X, and Threads.

Requirements

• 10+ years experience in influencer work
• Bachelor's Degree
• Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and Twitter/ X
• Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
• Strong influencer relationships
• Excellent writing and verbal communication skills
• Experience working with and managing multiple stakeholders
• Excellent attention to detail
• A passion for pop culture and trends
• Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ

Responsibilities

• Lead the development and implementation of an advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
• Cultivate and manage relationships with social-first content creators and influencers
• Oversee external agencies to foster an environment that inspires and facilitates authentic storytelling
• Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies
• Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies
• Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr
• Provide expert consultation on international influencer strategies, offering best practices and ensuring alignment with global strategies and campaigns
• Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns
• Establish the brand and the influencer management team as thought leaders in the industry
• Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand's influencer program to new heights

Benefits

• Base pay range of $160,000—$200,000 USD
• Bonus eligibility
• Equity options
• Employee Travel Credits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Accommodation
• Education Level: Bachelor's degree