Lead Generation Specialist-Unilever Food Solutions - Chicago

Unilever • Englewd Clfs, NJ

227d • Remote

About The Position

As a Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new Operators wins in a specific geographic market. You will help shorten the sales cycle by creating new contacts with targeted restaurant and non-commercial accounts with the intent to bring new culinary inspiration to their menus. You will develop a collaborative calendar process with the Territory Development Managers in the market to bring new customer meetings into their schedules and prepare them for successful culinary ideations. Additionally, you will follow through with marketing action plans ABM (Account Based Marketing) where customer leads need to be contacted after responding to UFS marketing campaigns. Your role will also involve creating a Penetration playbook, conducting analysis using sales data, and utilizing Salesforce and Firefly to better target non-commercial operator leads. You will be accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators, while also providing virtual culinary consultation to targeted operators. This position offers a great development opportunity for an ambitious and motivated individual.

Requirements

• 2-3 years of working experience preferably in the Foodservice Industry.
• Proven track record in sales, preferably in the Foodservice Industry.
• Digital & Data analysis skills.
• Strong working knowledge of Excel, MS Office, Power BI.

Responsibilities

• Create new contacts with targeted restaurant and non-commercial accounts.
• Develop a collaborative calendar process with Territory Development Managers.
• Follow through with marketing action plans ABM.
• Create Penetration playbook and build basket affinities for Citadel.
• Conduct analysis using sales data and Trade Partner Playbooks.
• Utilize Salesforce and Firefly to target non-commercial operator leads.
• Support the unique Operator Group in the market.
• Accountable for helping the region deliver business targets.
• Provide virtual culinary consultation to targeted operators.
• Conduct F2F and Virtual Sampling, Ideation, Cooking Demo.
• Build and nurture relationships with key Trade Partners.
• Implement Contact Matrix for Key Trade customers.
• Engage on automated warm leads & targeted leads via CRM.
• Drive conversion of leads in territory.
• Grow penetration strike rate target achievement.
• Continuously enrich all operator data.

Benefits

• Culture for Growth
• Top Notch Employee Health & Well Being Benefits
• Every Voice Matters
• Global Reach
• Careers with Purpose
• World Class Career Development Programs
• Focus On Sustainability

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Food Manufacturing
• Education Level: Bachelor's degree