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The Manager, Key Accounts will collaborate with the KAM team on retailer business development and partner with retailer partners to proactively brainstorm and develop 360-degree retailer programs to promote sell-through of new launches and core categories. This role requires continuous partnership across internal and external cross-functional teams. The manager will liaise directly with account partners and the trade marketing team to execute all day-to-day marketing activities related to in-store and online businesses. The position involves developing and managing customer partnerships through strong relationships and communication, overseeing execution and managing deadlines of retailer assets, promotions, merchandising, and promotional calendars for timely delivery to key accounts. Additionally, the manager will represent and advocate retailer needs with internal cross-functional partners in marketing, social media, planning, product development, and education. The role also includes driving sell-in of new launches, tracking stock timing, analyzing business performance by account, and managing seasonal retail product assortments and updates.